SUMMARY:
Basic Books Group, a division of Hachette Book Group, is seeking a Marketing Manager to join its New York–based team. Reporting to the Assistant Marketing Director, this individual will be responsible for creating and executing marketing campaigns for a wide range of nonfiction titles across six imprints: Basic Books, Basic Venture, Basic Liberty, PublicAffairs, Bullseye Books, and Seal Press. The ideal candidate will also lead our social media strategy and execution across all six imprints, overseeing platform activity on Instagram, TikTok, X, Facebook, BlueSky, and others. The successful candidate will be adaptable, collaborative, and highly communicative, with a strong grasp of digital trends and a commitment to driving continuous improvement in a deadline-driven, results-oriented environment.
- Works closely with the Assistant Marketing Director, utilizing research and analytics to create, communicate, and implement marketing campaigns
- Leads and manages social media strategy and execution across six imprints
- Owns the social media calendar, including planning, scheduling, copywriting, and asset coordination
- Plans and executes strategic, creative marketing campaigns for approximately 10–12 titles per season across six nonfiction imprints
- Analyzes performance metrics and adapts marketing & social media strategies based on engagement, sales data, and emerging trends
- Creates author meeting agendas; takes and shares minutes
- Works with key stakeholders (author, agent, editorial, and publicity) during the planning phase to ensure cohesive, strategic, and creative marketing efforts
- Assists in designing creative assets, including social graphics, Amazon A+, flyers, etc.
- Supports direct-to-consumer initiatives, including newsletters, digital partnerships, and promotional content across channels
- Supervises graphic design intern
Requirements
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- Minimum of 3 - 5 years’ experience in book publishing, ideally within a marketing or digital communication role
- Proven experience managing social media accounts and creating platform-specific content across Instagram, TikTok, X, Facebook, and other emerging platforms
- Proficiency in Microsoft Office
- Strong verbal and written communication skills
- Experience presenting in front of groups, including internal meetings and with outside clients
- Demonstrated ability to deliver timely, accurate, and high-quality work in a deadline-driven and results-oriented environment
- Excellent organizational skills, with the ability to multitask, manage shifting priorities, and meet overlapping deadlines with follow-through and attention to detail
- Proficiency with Canva is a plus
- Proficiency with WordPress is a plus
- Proficiency with Klaviyo or other email clients is a plus
The compensation for this position is $63,000-$75,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
