The Embedded Marketing Manager will be seconded to the Client and based full‑time at the Client’s offices, working as an integrated member of their internal marketing team. The role is responsible for overseeing and coordinating the Client’s end‑to‑end marketing activities across brand, campaigns, digital, social, partnerships, and communications.
While contracted via Them Again, the role operates under the Client’s management and direction, supporting the delivery of their marketing strategy, business objectives, and brand standards.
Requirements
Marketing Strategy & Planning
- Support the development and execution of the Client’s annual and campaign marketing plans.
- Translate business objectives into clear marketing briefs and activation roadmaps.
- Coordinate internal stakeholders to ensure alignment across brand, product, sales, and communications.
- Support long‑term brand and campaign planning in line with the Client’s strategic priorities.
- Lead day‑to‑day management of marketing campaigns, including product launches, brand initiatives, and key milestones.
- Manage timelines, budgets, deliverables, and approvals across internal teams and external agencies.
- Ensure campaigns are delivered on time, on budget, and to agreed quality standards.
- Oversee campaign execution across ATL, BTL, digital, social, CRM, and experiential channels.
Agency & Partner Management
- Act as the primary Client‑side liaison with agencies, production partners, and suppliers.
- Manage agency briefs, feedback cycles, and approvals.
- Ensure agency outputs align with the Client’s brand guidelines and strategic objectives.
- Monitor agency performance, scope, and delivery.
Brand & Communications Management
- Safeguard consistent application of the Client’s brand identity, tone of voice, and messaging.
- Support rollout and maintenance of brand guidelines across channels.
- Review and approve marketing materials, content, and communications.
- Coordinate internal and external communications for campaigns and launches.
Digital, Social & Performance Oversight
- Oversee digital and social marketing initiatives with internal teams and agencies.
- Review content calendars, paid media plans, and performance reports.
- Track campaign performance against KPIs and recommend optimisation actions.
- Support CRM, lead generation, and customer engagement initiatives.
Stakeholder & Cross‑Functional Coordination
- Work closely with product, sales, PR, partnerships, and leadership teams.
- Ensure alignment between marketing activities and wider business objectives.
- Prepare internal reports, presentations, and status updates.
- Represent the marketing function in internal meetings and planning sessions.
