ABOUT YOU SE & Co. KG
ABOUT YOU SE & Co. KG

Marketing Manager - App Marketing (all genders)

TLDR

Drive marketing campaigns for various app platforms by managing budgets, analyzing KPIs, and collaborating with diverse teams to optimize performance and achieve growth.

  • Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
  • Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
  • Manage budgets, forecast performance, and scale campaigns to maximize results
  • Run analyses, A/B tests, and experiments to drive continuous optimization
  • Track industry trends and identify growth opportunities with strategic initiatives
  • Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
  • Mentor junior team members and share best practices
  • Degree in business administration or related field (e.g., media management, e-commerce)
  • 1.5+ years of experience in app marketing, ideally in a fast-paced environment
  • Strong analytical skills with ability to interpret data and derive actionable insights
  • Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
  • Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
  • Excellent English skills, both written and spoken

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

ABOUT YOU is a dynamic German online fashion retailer that curates a personalized shopping experience with an extensive selection of over 2,000 brands, including exclusive collections tied to celebrities. By combining influencer marketing with a focus on inclusivity, ABOUT YOU aims to inspire and empower customers in their fashion choices.

Founded
Founded 2014
Employees
500+ employees
Industry
Textiles, Apparel & Luxury Goods
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