Marketing Manager, APAC

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for our suite of SaaS products across APAC.

In this role, you will own the demand generation strategy and execution in your region, covering the full revenue spectrum from demand generation to customer retention. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Faria as a distinctive name in the EdTech space. You’ll work closely with key stakeholders, including regional commercial leadership, product teams, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria’s products across the Asia Pacific region.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimize ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Requirements

Skills & Experience

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A BA in Marketing, Communications, or a related field is preferred.
  

Capabilities & Attributes

• Strong project management skills, with the ability to prioritize and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of international education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
• A proactive, creative, and data-driven mindset with a focus on delivering results.

Success Metrics

• Marketing-source pipeline generated.
• Pipe-to-spend ratio.
• Excellent alignment between marketing and sales efforts.

This is an exciting opportunity to join a dynamic team and contribute to Faria's growth and success in APAC. If you’re ready to make a difference in education, we’d love to hear from you!

DISCRIMINATION DECLARATION

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

Benefits

• Competitive salary, plus eligibility for variable compensation plan
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development Budget

ABOUT FARIA EDUCATION GROUP

At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.

https://www.faria.org/careers