Marketing Lead

• Possess strong commercial strategic thinking, capable of deeply understanding market strategic objectives and translating them into concrete marketing plans.
• Responsible for user acquisition growth in the Hong Kong region, adjusting growth strategies based on channel characteristics and driving resources to achieve targets.
• Utilize financial content and event planning as key levers, aligning with integrated marketing strategies across regions to develop comprehensive promotion plans and ensure implementation.
• Demonstrate user insight and corresponding creative aesthetics, accurately identifying customer pain points and extracting key messages to integrate into channel strategies.
• Focus on the full funnel from exposure to final conversion, matching budgets with front-end traffic characteristics, continuously iterating, and improving conversion rates across different traffic channels.
• Abstract and summarize scalable growth operational capabilities, learn from successful practices in various regions, and enhance operational efficiency.
• Collaborate closely with front-end market, R&D, and design teams, apply user-centric thinking, and empower business growth across regions.

Requirements

• 7+ years of experience in user growth, with knowledge of the financial industry preferred, especially in high-net-worth client wealth management, asset management, or banking.
• Familiar with user acquisition channels and traffic characteristics in Mainland China and Hong Kong, and well-versed in internet product growth models.
• Strong curiosity about growth and traffic conversion, with sensitivity to various traffic acquisition methods.
• Proficient in data analysis, making decisions based on experiments and data to achieve rapid iteration and optimization.
• Possess strong systematic thinking, adept at identifying core issues and solving them effectively, including leveraging existing resources to achieve goals.