Marketing Lead

Company Description

A global industrial company with a long-standing legacy, specialized in manufacturing and distributing high-quality products for the equine and hoofcare industry, serving professionals such as farriers, veterinarians, and distributors worldwide, offering a comprehensive portfolio that includes tools, equipment, and innovative solutions designed to enhance performance and animal welfare is looking for a Marketing Lead.

With a strong focus on quality, innovation, and continuous improvement, the company operates across multiple international markets and combines deep industry expertise with a customer-centric approach.

Role Purpose and Overview

Contribute to the development of the Marketing strategy and ensure its proper execution according to the plan.

Understand the business, financials, and needs, translating them into marketing strategies, especially in Trade Marketing, Branding, Digital Marketing, Market Research, and Internal Marketing.

Support sales and commercialization strategies by creating contribution channels and increasing satisfaction for both farriers and distributors.

Key Responsibilities

• Support the development of the annual Business Plan and execute the Marketing plan, focused on the end customer and distribution channels. This includes initiatives targeting both farriers and distributors (online and offline).
• Conduct market research to generate insights for improving processes and products, as well as monitoring competitors. This includes updating market share data.
• Define KPIs for end customers (farriers, including Farrier Support channels) and distributors (service satisfaction), in collaboration with regional management.
• Develop the Marketing budget based on performance analysis and market conditions, and track it monthly with the finance team.
• Strengthen the digital ecosystem and track performance metrics (website, social media, e-commerce, e-learning, CRM).
• Ensure the implementation of the Center of Excellence (CoE), working closely with all business unit leaders and regional teams (including claims management and product improvements).
• Partner with the local Sales Manager to understand priority areas, with a strong focus on Trade Marketing plans based on segmentation.
• Lead the local digital agency, ensuring alignment with the marketing strategy, facilitating brainstorming sessions, and providing ongoing feedback.
• Collaborate with other LATAM Marketing team members, promoting best practices and sharing ideas.
• Lead and develop the Marketing Assistant, ensuring their growth and motivation.

Requirements

Education and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields
• Bilingual (B2 – C1 level)

Desired Skills, Attributes, and Experience

• Experience working with sales teams and/or Trade Marketing areas
• Experience in Digital Marketing, AI, and/or managing digital agencies
• Previous experience managing a small team (e.g., marketing assistant or similar roles)
• Experience in FMCG and/or retail companies

Benefits

Full time contract under the Mexican Law