Marketing Lead – Digital

Company Overview

Role Purpose

Key Responsibilities

1. Website,Digital Channels & E-commerce Management

• Web Operations: Own the localized AliveCor India website. Ensure the site is high-performing, mobile-responsive, and optimized for speed.
• Content Management (CMS): Update and maintain web content, including product pages, clinical research blogs, and landing pages for local campaigns.
• Conversion Rate Optimization (CRO): Run A/B tests on checkout flows and landing pages to maximize conversion.

• D2C Ownership: Own the revenue targets for the India e-store and marketplaces (Amazon, Flipkart). Optimize product listings, pricing strategy, and the "Kardia" brand store.
• Performance Marketing: Lead paid acquisition across Meta, Google Search/Display, and YouTube. Manage significant budgets with a focus on ROAS and CAC.
• Retention & CRM: Build automated email/SMS/WhatsApp journeys to improve user onboarding, subscription renewals (If any), and customer lifetime value.
• WhatsApp Commerce: Implement and manage WhatsApp as a sales channel, enabling direct-to-consumer purchases and automated catalog browsing. Measure the ROI of WhatsApp campaigns, tracking open rates, click-through rates, and attributed sales.

2. B2B & Lead Generation

• HCP Marketing: Develop digital campaigns targeting Cardiologists and General Practitioners to increase clinical adoption of Kardia technology.
• Enterprise Growth: Execute Lead Gen strategies on LinkedIn and Google to capture B2B inquiries from Hospital Administrators and Corporate Wellness heads.
• B2B WhatsApp Marketing: Use WhatsApp as a high-touch channel to share clinical whitepapers and product updates with Cardiologists and other relevant HCPs
• Webinars & Virtual Events: Manage the digital promotion and execution of "AliveCor Knowledge imparting sessions” and clinical webinars for the Indian medical community.

3. Creative & Global Stakeholder Management

• Creative Collaboration: Brief and partner with internal/external creative teams to produce localized, high-performing visual assets (video, static, and interactive).
• Global Approvals: Serve as the primary liaison with US/International Headquarters. Manage the Medical, Legal, and Regulatory (MLR) approval workflow to ensure all digital communications are clinically accurate and brand-compliant.
• Standardization: Adapt global brand playbooks for the Indian market while ensuring local "on-time" campaign deployment.

Qualifications & Experience

• Experience: 6–10 years in Digital Marketing. Experience in MedTech, HealthTech, Pharma, or Premium Consumer Electronics is highly preferred.
• Education: MBA in Marketing or a related field.
• E-commerce Mastery: Proven track record of managing high-volume Amazon/Marketplace accounts and D2C platforms (Shopify).
• Technical Stack: Proficiency in Google Analytics 4 (GA4), Meta Business Suite, CRM tools (Salesforce), and Project Management softwares.
• Regulatory Knowledge: Familiarity with medical advertising guidelines in India is a major plus.

Core Competencies

• Analytical Rigor: Ability to translate complex data into actionable growth strategies.
• Stakeholder Navigation: Excellence in communicating local market needs to global brand guardians.
• Agility: A "startup mindset" with the ability to pivot between high-level strategy and hands-on execution.

Why Join Us? At AliveCor India, you aren't just selling a gadget; you are selling peace of mind and life-saving technology. You will have the autonomy of a local leader backed by the resources of a global MedTech pioneer.

• Hybrid working model
• Flexible and generous vacation policy
• Maternity / Paternity Leave/ Adoption/ Commissioning leave
• Generous Medical Benefits Above market family floater medical insurance coverage including both parents
• Metro connectivity from office
• Complimentary lunch is provided in the office
• A supportive, collaborative group of people who understand that success depends on the team