Company Overview
AliveCor, the global leader in personal ECG technology and AI-focused heart care, is transforming cardiology by delivering medical-grade heart information anytime, anywhere. With our flagship KardiaMobile devices, we help millions of users and healthcare professionals manage heart health with data-driven insights. AliveCor India is a high-growth market where we are scaling both our D2C presence and our B2B healthcare enterprise partnerships.
Role Purpose
As the Marketing Lead – Digital, you will be responsible for the end-to-end digital strategy and execution for AliveCor India. This is a high-impact role managing a dual-funnel strategy: driving device sales and subscriptions for our Consumer (B2C) business while generating high-intent leads and brand authority for our Enterprise (B2B) business (Hospitals, Corporates, and Clinicians).
Key Responsibilities
1. Website,Digital Channels & E-commerce Management
Web Operations: Own the localized AliveCor India website. Ensure the site is high-performing, mobile-responsive, and optimized for speed.
Content Management (CMS): Update and maintain web content, including product pages, clinical research blogs, and landing pages for local campaigns.
Conversion Rate Optimization (CRO): Run A/B tests on checkout flows and landing pages to maximize conversion.
D2C Ownership: Own the revenue targets for the India e-store and marketplaces (Amazon, Flipkart). Optimize product listings, pricing strategy, and the "Kardia" brand store.
Performance Marketing: Lead paid acquisition across Meta, Google Search/Display, and YouTube. Manage significant budgets with a focus on ROAS and CAC.
Retention & CRM: Build automated email/SMS/WhatsApp journeys to improve user onboarding, subscription renewals (If any), and customer lifetime value.
WhatsApp Commerce: Implement and manage WhatsApp as a sales channel, enabling direct-to-consumer purchases and automated catalog browsing. Measure the ROI of WhatsApp campaigns, tracking open rates, click-through rates, and attributed sales.
2. B2B & Lead Generation
HCP Marketing: Develop digital campaigns targeting Cardiologists and General Practitioners to increase clinical adoption of Kardia technology.
Enterprise Growth: Execute Lead Gen strategies on LinkedIn and Google to capture B2B inquiries from Hospital Administrators and Corporate Wellness heads.
B2B WhatsApp Marketing: Use WhatsApp as a high-touch channel to share clinical whitepapers and product updates with Cardiologists and other relevant HCPs
Webinars & Virtual Events: Manage the digital promotion and execution of "AliveCor Knowledge imparting sessions” and clinical webinars for the Indian medical community.
3. Creative & Global Stakeholder Management
Creative Collaboration: Brief and partner with internal/external creative teams to produce localized, high-performing visual assets (video, static, and interactive).
Global Approvals: Serve as the primary liaison with US/International Headquarters. Manage the Medical, Legal, and Regulatory (MLR) approval workflow to ensure all digital communications are clinically accurate and brand-compliant.
Standardization: Adapt global brand playbooks for the Indian market while ensuring local "on-time" campaign deployment.
Qualifications & Experience
Experience: 6–10 years in Digital Marketing. Experience in MedTech, HealthTech, Pharma, or Premium Consumer Electronics is highly preferred.
Education: MBA in Marketing or a related field.
E-commerce Mastery: Proven track record of managing high-volume Amazon/Marketplace accounts and D2C platforms (Shopify).
Technical Stack: Proficiency in Google Analytics 4 (GA4), Meta Business Suite, CRM tools (Salesforce), and Project Management softwares.
Regulatory Knowledge: Familiarity with medical advertising guidelines in India is a major plus.
Core Competencies
Analytical Rigor: Ability to translate complex data into actionable growth strategies.
Stakeholder Navigation: Excellence in communicating local market needs to global brand guardians.
Agility: A "startup mindset" with the ability to pivot between high-level strategy and hands-on execution.
Why Join Us? At AliveCor India, you aren't just selling a gadget; you are selling peace of mind and life-saving technology. You will have the autonomy of a local leader backed by the resources of a global MedTech pioneer.
Perks and benefits
We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen.
- Hybrid working model
- Flexible and generous vacation policy
- Maternity / Paternity Leave/ Adoption/ Commissioning leave
- Generous Medical Benefits Above market family floater medical insurance coverage including both parents
- Metro connectivity from office
- Complimentary lunch is provided in the office
- A supportive, collaborative group of people who understand that success depends on the team
