Marketing Lead (Brazil)

We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy and execution in Brazil. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the Brazilian market.

Responsibilities

• Lead end-to-end marketing strategy for a new betting product launch in Brazil

• Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels

• Own localization strategy: messaging, creatives, and cultural relevance for Brazilian audiences

• Partner closely with product, growth, and compliance teams

• Track performance metrics (CAC, LTV, ROI) and optimize campaigns

• Manage agencies, contractors, and external partners as needed

Requirements

• 5–7 years of marketing experience, ideally in betting space

• Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape

• Proven experience launching or scaling a consumer product in Brazil

• Strong background in performance marketing, influencer/affiliate marketing, or growth

• Fluent in Portuguese; strong English communication skills

• Data-driven mindset with experience using analytics and attribution tools
  
  

Nice to Have

• Experience with sportsbook or iGaming launches

• Existing network of Brazilian creators, affiliates, or media partners

• Startup or high-growth environment experience

  
  

Why Join

• Opportunity to lead a high-impact product launch from day one

• Ownership over marketing strategy in one of the world’s fastest-growing betting markets

• Competitive compensation with upside