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LUXASIA

Marketing Intern (Jan'26 Intake)

Kuala Lumpur , Malaysia
internship

AI overview

Coordinate local events, manage product launches, and support PR campaigns while working closely with the marketing team to enhance brand visibility and customer engagement.

EVENT

  • Assist Assistant Marketing Manager in the organisation of local events (In-store activation/ trade/ pr/ OOH) to celebrate new product launches, develop customer loyalty and brand love within local market.
  • Working closely with Assistant Marketing Manager to source vendors, source venues, manage logistics, budget, timeline, and other details (i.e. transportation and F&B) to create 360 successful events for clients.
  • Coordinate and communicate closely with internal team, ground staffs and vendors in a pro-active manner to ensure that everyone is clear with their roles and responsibilities leading up to the event.
  • Overseeing and ensuring D-0 of event runs smoothly and manage issues promptly when arise.

RETAIL

  • Ensure new product launches information are well disseminated to the retail team.
  • Prepare deck including all information related to new launch / competitors report by weekly.
  • Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
  • Take pictures of Guerlain counter as well as competitor activities and update on the share drive.

VISUAL MERCHANDISING

  • Responsible for preparing a visual update brief to the supplier and ensuring visuals are updated on time and according to the marketing plan.
  • Post-installation: Visit the counter to ensure all changes are reflected accurately, take photos, and ensure pristine merchandising execution.
  • Support Assistant Marketing Manager to update merchandising POSM / planograms and review tester display in the stores according to Guerlain’s directions.
  • Maintain office inventory list, including POSMs, fixtures, testers, samples & etc.
  • Track all boutique stores & departmental store counter maintenance and communicate with the maintenance team on completing timeline.

PR & CRM

  • Work hand in hand with Assistant Marketing Manager on the seeding AOG to influencers and media based on launch calendar.
  • Share all PR-related materials with PR agency on time and ensure that the information is well disseminated (localized press release by agency, assets or loan items for shooting from time-to-time).
  • Manage the automated and tactical email campaigns, including managing specific EDM platforms, drafting briefs for artwork with external agencies with minimal to zero revision.
  • Ensure deliverables are met to send out EDM on time to the relevant database based on CRM and launches calendar.
  • Update key performances with metrics i.e. Open rates, CTR, Conversion Rates, and other KPI (GWP Tracker) for the month.

REGIONAL REPORTING

  • Monthly Report ie: CRM scorecard, post-activation report (Excluding PR), competitor report.
  • Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.
 LUXASIA

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific.Since 1986, we have endeavoured to make a difference to every Asia Pacific consumer by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. Some of our most trusted names include La Prairie, Bvlgari, Guerlain, Prada and Hermes. In addition, we have successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, Elizabeth Arden and SK-II. As we strive to be Asia’s Beauty Omni Leader, we provide a seamless experience across online and offline channels, and bring retail experiences that excite and delight our consumers.We live local and think global. Over the past 30 years, our successful track record of growing new brands and progressively expanding into regional markets is attributed to our ability to marry global perspectives into the operational nuances of the various local markets.OUR EMPLOYEE VALUE PROPOSITION At LUXASIA, we believe that there is beauty within every talent. Working with over 100 luxury brands, you will be empowered with opportunities to learn, grow, and experience new adventures. Isn't that beautiful? WHY JOIN US?We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into).Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges, conceptualise and execute innovative ideas, abandon status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence? If so, JOIN US!We need people like you to transform LUXASIA into Asia’s Beauty Omni Leader. It will be a challenging career opportunity, but it will be a fulfilling one, supported by Leaders who will stand by you, develop you, and enable your success. Make a difference with us today.Did we get you excited? You can learn more about us:> LinkedIn> Instagram: @luxasia

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