This role focuses on attracting, engaging, and retaining driver-partners through targeted campaigns, communications, and on-ground activations. The intern will gain hands-on experience in growth marketing, partner communications, and performance analysis withinthe TNVS space.
Key Responsibilities
- Support the planning and execution of driver acquisition, activation, and retention campaigns
- Assist in creating driver-facing communications (SMS, push notifications, in-app messages, emails, social posts)
- Coordinate with operations and driver support teams for on-ground and digital activations
- Help track and analyze campaign performance (driver sign-ups, activation rates, supply hours, retention)
- Conduct market and competitor research related to driver incentives and supply programs
- Assist in maintaining campaign trackers, databases, and reporting dashboards
- Support creative development for driver marketing materials (posters, FAQs, onboarding guides)
- Help gather and organize driver feedback to improve programs and communications
Requirements
Preferred skills (nice to have)
- Interest or experience in growth marketing and lifecycle marketing
- Familiarity with TNVS, ride-hailing
- Basic knowledge in Google workspace
- Can write scripts/captions/texts for driver communications
Benefits
- Hands-on experience in supply growth and driver lifecycle marketing
- Exposure to TNVS operations and cross-functional collaboration
- Experience working with real performance metrics and incentives programs
- Mentorship from marketing and growth professionals
- Opportunity to contribute directly to platform growth
