Marketing Insights Specialist

We are…

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands, including AceOdds, HLTV, The Nation Network, Action Network, Playmaker, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a collaborative environment where ideas are encouraged and where you'll help shape the future of sports media.

At Better Collective, we make space for every voice to be heard and aim to foster a culture where people feel empowered and supported. We’re not only about work, we’re building a community that celebrates success, learns from challenges, and grows together. Whether you're a lifelong sports fan or simply curious, Better Collective offers a place where your skills can thrive and your contribution truly matters. 

You are…

A Marketing Insights Strategist is crucial to building compelling narratives that drive commercial growth. Operating within the global Sales & Brand Marketing function, you will analyze audience data and market trends to uncover actionable insights, informing marketing and sales strategies, and effectively showcasing the value of our platforms to advertisers. Your role involves translating results across regions and verticals into high-impact narratives that fuel sales decks, proactive pitches, and brand marketing campaigns.

You will…

• Collect, analyze, and interpret data from various sources, including audience data, website and social media analytics, market research, and customer feedback.

• Standardize global commercial success measurement and reporting through aligned templates and frameworks.

• Identify patterns, trends, and opportunities within data to develop actionable insights, such as analyzing customer demographics, psychographics, and behaviors to identify relevant customer segments.

• Translate insights into strategic recommendations for creative sponsorship and ad campaigns that resonate with advertisers and clients, identifying unmet advertiser needs and innovation opportunities.

• Clearly communicate insights and recommendations to stakeholders, including Sales leads, Marketing leads, and executives.

• Support the Sales & Brand Marketing team with insights for tentpoles, GTM decks, and proactive vertical storytelling.

• Partner with Sales, Rev Ops, and Publishing teams to collect and interpret campaign results, client KPIs, and audience insights, identifying areas for optimization.

• Own the creation and maintenance of a case study library featuring top-performing campaigns across each core brand and vertical.