Marketing Incentives Analyst

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and creativity sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

As Marketing Incentives Analyst, you will be responsible for ensuring that incentives, rewards, and promotional spend are commercially effective, sustainable, and well controlled. The role focuses on analysing promotional performance, supporting data-driven offer design, and ensuring that incentive strategies maximise commercial impact while managing cost exposure and risk.

Areas of Responsibility

• Analyse the performance of incentives, rewards, and promotional campaigns to evaluate effectiveness and commercial return.
• Monitor ROI, promotional spend, and cost exposure, ensuring offers support key commercial KPIs.
• Identify and mitigate abuse risks, bonus leakage, and other inefficiencies in promotional activity.
• Support offer design and pricing strategies through commercial modelling and performance analysis.
• Provide clear insights and recommendations to VIP and Promotions Managers to help plan, optimise, and monitor promotional strategies.
• Work closely with the Data Analytics team to develop and improve tools that support performance monitoring and cost control.
• Collaborate with the Finance team to understand how marketing KPIs translate into financial performance and identify opportunities to optimise promotional impact.
• Produce regular performance reports and actionable insights to support decision-making.

Requirements

• Bachelor’s Degree required (Marketing or Data Science an advantage).
• 2+ years’ experience in a commercial role within the gaming industry.
• Highly organised and proactive, with strong attention to detail.
• Ability to work independently and meet tight deadlines.
• Data-driven with strong commercial awareness.
• Strong prioritisation skills and an enthusiastic “can do” attitude.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary
• Performance Bonus
• Private Health Insurance
• Opportunities for career growth and development.
• Collaborative and dynamic work environment.
  
  

Join our team and contribute to creating a vibrant and supportive social gaming community! If you are a proactive and player-focused professional, apply now and be part of our mission to provide exceptional player experiences.