Role purpose :
Own and build the SSO brand and demand engine across digital, offline, and doctor-led channels.
Core responsibilities
- Define and execute SSO’s overall marketing and brand strategy.
- Manage in-house teams and external agencies across digital, offline, and content.
- Drive doctor branding, centre branding, and institutional visibility.
- Own marketing budgets, ROI tracking, and performance reporting.
- Ensure brand communication aligns with SSO’s clinical and ethical positioning.
Success metrics
- Growth in high-quality OPDs and surgical leads.
- Brand visibility and recall across priority markets.
- Cost efficiency and ROI of marketing spends.
- Consistency and quality of SSO brand presence.
Experience:
- 6–9 years in healthcare or services marketing.
- Experience managing agencies and internal teams.
- Strong understanding of performance marketing and brand building.
What success looks like in 6–12 months:
- A clear, differentiated SSO brand visible across markets.
- Predictable demand contribution from marketing channels.
- A high-performing, aligned marketing team.
