Marketing Generalist

You’ll be working with the Business team.

We are seeking an experienced Marketing Generalist to drive marketing initiatives for our 3-wheeler business. The ideal candidate will have a proven track record in managing automotive marketing campaigns, with expertise in both ATL (Above The Line) and BTL (Below The Line) activities, digital marketing strategies, and commercial vehicle brand promotion.

Our Philosophy: Break. Believe. Build

- Break stuff. Break assumptions. Break the thumb rule.  

- Believe in the team. Believe in the process. Believe through failures.  

- Build fast. Build passionately. Build to simplify.

Key Responsibilities

• Execute and optimize digital marketing initiatives across social media, performance channels, and Google My Business.
• Manage CRM operations including lead integrations, telecalling setup, scripts, and coordination with external agencies.
• Drive brand content initiatives including videos, artworks, and regional adaptations.
• Track campaign performance and share actionable insights with stakeholders.
• Own and manage the company website, ensuring content accuracy, multi-language support, and seamless performance across devices.
• Support in planning and executing BTL and dealer-level marketing activities across key regions.
• Coordinate with internal teams, agencies, and vendors to ensure timely and high-quality delivery of all marketing outputs.

Key Requirements

• Proficiency in Hindi and Kannada is mandatory
• 4 years of experience in digital marketing, integrated marketing or marketing operations.
• Experience in automobile, EV, mobility, or consumer technology sectors preferred.
• Hands-on exposure to digital marketing, CRM tools, and offline marketing execution.
• Strong project management and stakeholder coordination skills.
• Execution-focused mindset with high attention to quality and timelines.

Tools & Platforms

• CRM tools (LeadSquared, Zoho, Salesforce or similar).
• Meta Ads, Google Ads, Google My Business.
• Website CMS and basic analytics tools.

Why Join Us?

• Opportunity to work in a fast-evolving and high-impact sector.
• Work with a dynamic team passionate about innovation and growth.
• Be at the forefront of redefining mobility in the commercial vehicle space.

What Matters to Us:

- Quality of work  

- Approach to problem-solving  

- Resilience and the ability to learn from failure  

- Drive to build fast, fail fast, and iterate with passion

About Us

Exponent simplifies energy for EVs.

Co-founded by Arun Vinayak (Ather Energy's Founding Partner & Former Chief Product Officer) and Sanjay Byalal (Former hardware strategic sourcing and cell strategy lead, Ather and Former Supply Chain Lead, HUL), Exponent focuses on solving two sides of the energy problem by building the e^pump (charging station) and e^pack (battery pack) which together unlock 15-min rapid charging.

The 200+ strong team of passionate builders have a ton of EV experience and are currently looking for more builders to join one of the best EV teams in India to build & scale Exponent.