Marketing Executive / Manager

The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO. 

The mission will comprise a variety of responsibilities including: 

• Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaboration
• Create and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateral
• Coordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agents
• Gather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Participate in the product development process by providing input on customer and market trends

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field from a reputable university
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management and multitasking skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Additional Qualifications

• Proficiency with Hubspot, Photoshop, Wordpress, MS Excel
• French or other languages
• B2B lead generation experience