Marketing Executive

Nanyang International School (NIS) is a private education institution offering education from Year 1 to Year 12. The school emphasizes structured academic development and supports students in progressing into suitable post-secondary pathways.

We are seeking a hands-on Marketing Executive to support student recruitment efforts across Asia. The successful candidate will work closely with the Vice President and team to execute marketing and enrolment initiatives.

Role Overview

This is an execution-focused position that involves collaboration and contributing ideas. The Marketing Executive will:

- Support lead generation and marketing campaigns.
- Assist in converting enquiries into enrolments.
- Execute marketing activities across both digital and offline channels.
- Work closely with the Vice President, Admissions, and Academic teams.

Key Responsibilities

1. Lead Generation & Marketing Support

- Assist in executing lead generation activities such as advertisements, content creation, and events.
- Support enquiry tracking and follow-up coordination.
- Maintain basic tracking of leads and conversions.
- Collaborate with the team to improve the overall enrolment funnel.

2. Content & Social Media Execution

- Support planning and posting of content across platforms including Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.
- Assist in simple video scripting and coordination.
- Ensure consistent weekly content output.
- Contribute ideas for content that engages parents and students.

3. Marketing Collateral

- Assist in preparing and updating eNewsletters, EDMs, prospectuses (digital and print), social media visuals, posters, and event materials.
- Coordinate with designers and vendors as required.
- Ensure all materials are clear, accurate, and aligned with school messaging.

4. Webinars & Events Support

- Assist in organising webinars and school events.
- Manage registrations and basic follow-up.
- Support logistics for education fairs and exhibitions.

5. Admissions & Conversion Support

- Work with the Admissions team to follow up on enquiries.
- Ensure timely responses to prospective parents.
- Support improvements in enquiry-to-enrolment conversion.

6. Compliance & Accuracy

- Ensure marketing materials are accurate and comply with EduTrust requirements.
- Avoid misleading claims in all communications.
- Follow internal guidelines when communicating school offerings.

7. Vendor & Coordination

- Coordinate with external vendors such as designers, videographers, and developers.
- Ensure timelines are met and deliverables are completed.

8. Reporting & Tracking

- Track basic marketing metrics including number of enquiries, lead sources, and conversion trends.
- Provide simple updates to the Vice President and team.

9. Team Collaboration

- Take direction from the Vice President on marketing priorities.
- Work closely with the Head of Sales and Admissions team.
- Contribute ideas during discussions and team meetings.
- Support consistent execution of agreed plans.