Marketing Executive

Join Our Global Marketing Team in Vadodara!

Are you an experienced and dynamic marketing professional ready to take on a new challenge? We're seeking a talented Marketing Executive to join our award-winning Global Marketing Team. This role, based in Vadodara, India, is pivotal in driving marketing strategies and campaigns that generate high-quality Marketing Qualified Leads (MQLs) for our sales community.

We are a global leader with a strong presence in the UK, APAC, America, Canada, and Vadodara, India. We thrive on innovation and excellence, and our marketing team plays a crucial role in shaping our success.

Role Overview: As a Marketing Executive, you will collaborate with teams across the globe to maximize lead generation through digital channels and inbound marketing. Your focus will be on developing and executing digital marketing strategies in a B2B environment, acquiring and nurturing MQLs, and growing our lead pipeline. This role offers variety and ownership in an exciting and fast-paced environment.

Requirements

Key Responsibilities:

• Collaborate with Marketing Managers to build and execute marketing campaigns.
• Design and implement engagement and lead nurture campaigns to generate sales leads and pipeline.
• Develop a deep understanding of business objectives, value propositions, target markets, and buyer personas.
• Select and execute an appropriate marketing mix for each campaign, including digital marketing, events, advertising, and promotion.
• Create marketing collateral and work with internal and external stakeholders for campaign execution.
• Manage CRM and marketing automation data for effective customer and prospect communications.
• Oversee online presence via website, social media, and relevant partners.
• Effectively manage a budget following defined protocols.
• Report on campaign effectiveness and Return on Investment (ROI).
• Collaborate with the global marketing team across various specialisms to deliver campaigns with a strong ROI.
• Liaise with internal and external designers for marketing collateral creation.

Reporting Relationships:

• Head of Marketing (UK) and Head of Marketing (APAC)

Essential Competencies:

• Confident, experienced professional with strong communication skills.
• Excellent spoken and written English.
• Proven ability to write compelling B2B marketing copy for various channels.
• Self-starter with the ability to work autonomously and collaboratively.
• Demonstrable experience in developing and delivering B2B marketing campaigns.
• Excellent prioritization skills, managing multiple projects simultaneously.
• Enjoy building relationships with an international network of colleagues, suppliers, customers, and partners.
• Work within the agreed marketing plan to develop campaign ideas and activities.
• Efficiently manage own workload.

Preferred Skills · Experience working for a B2B software business · A minimum of 4 years’ experience in B2B marketing · Qualified to degree level, or equivalent

Benefits

Benefits | Life at Civica: Life at Civica is fun and flexible. We have the following benefits that make us – one of the top employers of choice and a great place to work.

Civica Foundation | Giving Culture: We encourage our people to take advantage of our Days of Difference initiative that makes a lasting impact in the community through goodness and charity.

Civica Culture | Work life balance and Blended working: Flexible working, less commuting and more time with friends and family gives a perfect work life balance to our people.

Learning and Development | Growth Opportunities: Civica has a unique 70:20:10 learning model, which supports your learning demands in an interesting, challenging & fun way!

Benefits

• Employee Wellbeing: Being a people-first company, we have integrated health and wellbeing benefits for our members and their family. We have a team of Mental Health Champions working hard to change the stigma around Mental Health. We routinely run awareness workshops to ensure our colleagues better understand how Mental Health can impact your day-to-day life.
• Generous Leave Policy: Civica allows you to take time off from work with generous leave benefits.
• Rewards and Recognition: We recognise and appreciate our colleagues for their contribution by monetary/non-monetary recognitions and rewards.
• Tenure Milestone Recognition: We value and recognise the years of service of our people.
• Employee-led Affinity Groups: Civica has different affinity groups in place, where people can share experiences and put forward their ideas, suggestions and recommendations to make Civica an even more inclusive organisation for everyone. Our groups are for anyone who wants to support and ally with that community.
• Days-of-Difference: Every year Civica colleagues are encouraged to use up to three days of fully paid leave, to volunteer at a charity of their choice

Civica Accolades:

‘Investors in People’ – Gold: We prioritise the development of our colleagues to match their ambition.

Great Place to Work: We are dedicated to create an outstanding employee experience.

Financial Times - Diversity Leader 2023: We’re committed to maintaining an inclusive and supportive culture.

Top rated employer – Glassdoor: Our average length of service is 9 years.

Societal Impact: Our solutions impact positive societal change, supporting local Authorities, Schools, Police forces, the NHS and numerous Central Government offices.

Civica is a Diversity Leader, ranked as one of the top European companies for workplace diversity and equality - Financial Times 2023.

Civica is committed to building and maintaining an inclusive and supportive culture where diversity thrives, and all of our people excel. We believe that diversity stimulates innovation, enables us to deliver better outcomes for people and communities, supports the growth of our people, and delivers great results for our customers. Civica recruit, promote and reward our people based on their contribution, regardless of gender, race, disability, religion/belief, nationality, ethnicity, sexual orientation, age or marital status.