Marketing Executive

This is a role where creativity meets strategy, and where you will be instrumental in driving business success by raising brand awareness to our target audiences.

Supporting our Campaign and Growth Managers, you will closely work with our consulting and research experts to design and implement integrated marketing campaigns that spark conversations on the hottest topics in technology and telecoms.

You will work with our digital, content and design teams to create maximum impact and to make every campaign shine across all channels.

You will also collaborate closely with the whole business to educate, engage and enthuse the organisation about campaigns and to raise internal awareness and confidence to leverage campaign assets in client interactions.

This is a hybrid role where you will meet with your team in the London office at least twice a week, building key relationships with them and with the wider business.

Your role will be key to Analysys Mason’s growth trajectory, and your day-to-day responsibilities will include:

• Collaborating with senior stakeholders in our consulting and research divisions to design and implement marketing campaigns on topics that support our strategic growth initiatives.
• Identifying target audiences for our content campaigns.
• Supporting the end-to-end creation of podcasts, webinars and videos; from scheduling to recording, editing, uploading and promoting across all channels.
• Monitoring and reporting on the performance of all campaigns to identify what content drives the most engagement.
• Organising and managing in-house and client events as well as arranging our participation at external events.
• Finding ways to optimise ROI and share learnings with the team.

We recognise and celebrate the fact that not everybody is the same, and we value the diversity of backgrounds and skillsets you will add to our team.

For this specific role, we are looking for the following skillset:

• Marketing-experience, ideally in a B2B environment.
• Experience with multi-channel communications and campaign delivery.
• Experience with a broad range of MarTech tools (e.g. Sprout, Riverside, etc).
• Familiarity with MS Dynamics CRM.

Our values are:

Excellence | We are passionate and aspire to be the industry benchmark.

Partnership | We are one team, and we inspire, motivate and coach each other.

Innovation | We are problem-solvers, and we do not shy away from a challenge.

Integrity | We treat people with dignity and respect.

Empowerment | We motivate, inspire and train our people to be the best they can be.