Marketing & Events Specialist

Plan and execute Sonatype’s presence at regional events

Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution

Support creative event experiences (games, activations, demos)

Manage timelines, budgets, and project plans for events

Partner with sales to ensure strong pre-event outreach and post-event follow-up

Support post-event follow-up coordination to maximize pipeline conversion

Track key event metrics such as:

Leads captured and meetings booked onsite

Conversion of leads to opportunities and pipeline

Assist in building post-event recap reports with insights and recommendations

Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce

Identify opportunities to improve engagement, conversion rates, and overall event impact 

Support pre-event promotion through social media 

Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)

Draft and schedule posts across platforms such as LinkedIn and X (Twitter)

Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use

Track basic social performance metrics (engagement, impressions) tied to event campaigns

Maintain event documentation, run-of-show plans, and checklists

Manage vendor relationships and contracts

Ensure brand consistency across all marketing and event touchpoints

Track inventory and manage marketing assets and swag

2+ years of experience in marketing, events, or field marketing

Experience supporting trade shows, conferences, or corporate events

Strong project management and organizational skills

Ability to manage multiple projects simultaneously with attention to detail

Excellent communication and collaboration skills

Willingness to travel (~20–30%)

Experience in B2B tech or cybersecurity

Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms

Experience working closely with sales teams on event-driven pipeline

Creative mindset with an eye for experiential marketing