Vail Health has become the world’s most advanced mountain healthcare system. Vail Health consists of an updated 520,000-square-foot, 56-bed hospital. This state-of-the-art facility provides exceptional care to all of our patients, with the most beautiful views in the area, located centrally in Vail. Learn more about Vail Health here.
About the opportunity:
The Director of Marketing & Content Strategy will oversee the development and delivery of a fully integrated marketing for Vail Health, its services and affiliates. This position plans, directs, manages and ensures the implementation of marketing strategies and campaigns, playing a pivotal role in developing and implementing marketing that enhances brand visibility, engages the target audience and drives business growth. Leading a high-performing marketing team, this position is highly collaborative across the Vail Health system and provides direct oversight and guidance of the Community Benefit Manager and Manager of Brand & Media Strategy in the pursuit of a positive work culture that inspires employees to fulfill the Vail Health’s mission of elevating health across our mountain communities.
What you will do:
- Marketing Strategy: Develop and execute robust marketing strategies for the organization and its key service lines as aligned with the company's goals and objectives.
- Marketing Campaign Development and Implementation: Design and direct campaigns from concept to implementation, including determination of priorities, creation of project briefs/timelines, coordination of activities, creative direction, accounting for revenue and expenses related to individual activities, ensuring effective implementation and determining success of efforts.
- Team Leadership: Lead, mentor and manage a high-performing marketing team, fostering collaboration and innovation across the Vail Health system. Manage day-to-day operations, weekly marketing team meetings and service line meetings. Supervise Community Benefit Manager and Manager of Brand & Media Strategy.
- Analytics: Monitor and analyze marketing and content performance, adjusting strategies as needed to optimize results.
- Budget Management: Manage and allocate marketing budget effectively to achieve ROI goals.
- Stakeholder Engagement: Collaborate with service line owners and key stakeholders to align marketing strategies with broader healthcare system objectives.
- Market Research: Stay up-to-date with industry trends, healthcare legislation, competition and consumer behavior to identify opportunities and threats.
- Compliance: Ensure all marketing activities comply with industry regulations and company standards.
This description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
What you will need:
Experience:
- Five (5) years marketing experience in a large non-profit setting, preferably in a healthcare environment, with management experience required.
- Five (5) years of project management experience; strong organizational skills and ability to meet deadlines while managing multiple priorities required. Strong writing and editing skills; ability to communicate in writing and verbally with tact, diplomacy and/or authority when necessary required.
- Five (5) years of experience developing and executing innovative marketing campaigns required; creative and strategic thinking skills.
- Five (5) years of experience building strong community relationships that support the organizations objectives required. Strong negotiation skills required.
License(s) and Certification(s):
Education:
- Bachelor's degree in marketing, business, or a related field required.
Benefits at Vail Health (Full and Time) Include:
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Competitive Wages & Family Benefits:
- Competitive wages
- Parental leave (4 weeks paid)
- Housing programs
- Childcare reimbursement
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Comprehensive Health Benefits:
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Educational Programs:
- Tuition Assistance
- Existing Student Loan Repayment
- Specialty Certification Reimbursement
- Annual Supplemental Educational Funds
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Paid Time Off:
- Up to five weeks in your first year of employment and continues to grow each year.
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Retirement & Supplemental Insurance:
- 403(b) Retirement plan with immediate matching
- Life insurance
- Short and long-term disability
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Recreation Benefits, Wellness & More:
- Up to $1,000 annual wellbeing reimbursement
- Recreation discounts
- Pet insurance
