Marketing Designer

About Us 

At Karbon, we’re building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India’s fastest-growing businesses. Backed by Y Combinator and leading global investors, Karbon powers 3000+ startups, unicorns, and enterprises nationwide.

Job Summary:

We’re looking for a Marketing Designer who will work closely with the performance marketing team to execute high-performing creatives across ads, website, and sales assets.

This is not a brand design role. This is a performance-driven role focused on speed, clarity, and conversion.

Requirements

Must Have Skills 

• Strong design fundamentals (layout, typography, hierarchy, clarity)
• · Experience designing performance marketing creatives (B2B preferred)
• · Ability to translate messaging into compelling visuals (without needing to create the messaging)
• · High-speed execution mindset (ability to produce multiple variations quickly)
• · Basic understanding of: CTR, CVR, Funnel stages (awareness, retargeting, conversion)
• · Working familiarity with generative AI / text-to-design tools (e.g. Midjourney, DALL·E, Canva AI, etc.) to accelerate creative production

Good to Have Skills

• · Motion design / light animation for ads
• · Experience working with landing page optimization (CRO mindset)
• · Familiarity with user behavior tools (Hotjar, Clarity, GA4)

Key Responsibilities

1. Performance Marketing Assets (Primary Focus)

· Create ad creatives for LinkedIn, Google, and Meta

· Translate hooks and messaging provided by the performance team into strong visual creatives

· Rapidly iterate on multiple variations of creatives

· Maintain consistency across campaigns while testing new formats

2. Website & Conversion Assets

· Design landing page sections and visual components to improve conversion rates

· Improve clarity, hierarchy, and usability of key pages

· Work with the marketing team to continuously optimize user experience

3. Sales Enablement Assets

· Create demo decks, one-pagers, and supporting visual assets

· Design clean, easy-to-understand materials for pre- and post-demo communication

Benefits

Our Way of Life — The Karbon Values

C – Collaborate to Win We win together, not alone. We listen, challenge with care, and move as one team. Speed and success come from trust and cross-functional teamwork.

E – Elevate the Bar "Good enough" isn’t good enough at AiA. We push for world-class in everything we do. We learn fast, aim high, and turn feedback into fuel.

O – Own It End-to-End We think like founders. We take full responsibility for outcomes—not just tasks. When things go wrong, we fix. No blame, no excuses—just impact.

Perks & Benefits:

• Upskilling Policy Get access to courses, tools, and resources to keep learning and growing.

•Team Outings Offsites and outings to celebrate milestones and build deeper bonds.

•Engagement Initiatives Hackathons, open demos, and game nights—designed to spark creativity and fun.

•Flexible Work-from-Home While we follow a 5-day in-office setup, we know the value of occasional flexibility. Our WFH policy lets you go remote for up to 12 days every 6 months—because we get that a change of scene helps you do your best work.

•Menstrual WFH Women employees can avail up to 3 WFH days per month—no questions asked.

•Mobility Benefits Relocation support and travel allowance for smooth onboarding.

•Parental Support Maternity, paternity, and adoption leave—because your family matters.