Marketing Data Enablement Specialist

This role is based in our 5 Howick Place, London office.

As a Marketing Data Enablement Specialist, you will be instrumental in building and maintaining a robust marketing data infrastructure. Reporting to the Marketing Data Enablement Lead, you will focus on implementing tracking solutions, ensuring data governance, and enabling seamless integration across platforms. Your expertise will ensure marketing teams have access to accurate, reliable data to inform decision-making and optimize campaigns.

Key Responsibilities

• Tagging & Tracking Implementation: Manage Google Tag Manager (GTM), GA4, data layers, and event tracking to ensure accurate data collection.
• Data Governance & Compliance: Enforce privacy standards, including GDPR and CCPA compliance, and manage cookie consent frameworks.
• Integration & Enablement: Facilitate seamless data flow across platforms such as GA4, Salesforce, Marketo, BigQuery, and paid media tools.
• Quality Assurance & Troubleshooting: Audit and debug tracking setups to ensure accuracy and reliability.
• Technical Support: Collaborate with marketing teams to implement tracking solutions for campaigns and website analytics.
• Collaboration with Developers & IT Teams: Enhance tracking infrastructure and support new platform integrations.

Key Interactions

• Marketing Data Enablement Lead: Direct reporting line, providing support for technical tracking and data integration.
• Marketing Insights Team: Ensure tracking aligns with measurement and reporting needs.
• Marketing Teams: Support campaign tracking and technical implementation for marketing activities.
• Developers & IT Teams: Collaborate on data layer implementations and tracking-related development work.
• Legal & Compliance Teams: Ensure tracking meets GDPR, CCPA, and other data privacy regulations.

What Success Looks Like

• Accuracy & Compliance: Deliver precise tracking solutions that adhere to privacy regulations.
• Efficiency & Uptime: Maintain smooth operation of tracking systems with minimal disruptions.
• Stakeholder Satisfaction: Provide effective tracking solutions that meet the needs of marketing teams.
• Issue Resolution Speed: Quickly identify and resolve tracking-related issues to minimize data discrepancies.

Key Outputs and Outcomes

• Accurate and reliable tracking for marketing performance measurement.
• Standardized data collection across brands for consistent reporting.
• Seamless data integrations supporting analytics and campaign measurement.
• Improved tracking governance ensuring compliance with privacy regulations.
• Enhanced efficiency in marketing analytics through well-maintained data pipelines and tagging infrastructure.

Education

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field, or equivalent professional experience.

Experience

• Minimum of 3 years of experience in digital analytics implementation, with a strong focus on Google Tag Manager (GTM) and GA4.
• Proven experience managing tracking for multi-channel marketing campaigns, including web, paid media, and CRM tracking.
• Solid understanding of data integration across platforms such as Salesforce, Marketo, and BigQuery.
• Familiarity with cookie consent management platforms (CMPs) and data privacy regulations, including GDPR and CCPA.
• Hands-on experience with event tracking within paid media platforms, such as LinkedIn, Meta, and Google Ads.

Skills

• Advanced expertise in GTM, GA4, and data layer implementations to deliver structured and scalable tracking solutions.
• Strong knowledge of tagging best practices, including event tracking, enhanced ecommerce, and form tracking.
• Proficient in debugging and troubleshooting tracking issues across web, paid media, and CRM systems.
• Familiarity with SQL, JavaScript, and web development concepts is highly desirable.
• Excellent communication skills, with the ability to translate technical tracking concepts into clear, actionable insights for non-technical stakeholders.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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