Who are we?
Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.
“Hustle Mode ON” is the motto we live by.
- Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
- With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
- Recognized by Forrester and Everest Group as a 'Leader' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
- Listed in Deloitte Technology Fast 500™ among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
- Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights
What you'll get to do?
- Evaluate the impact of various marketing programs across channels in achieving key objectives including impact on net new leads, lead conversions and opportunities
- Develop, own and maintain dashboards and reporting tools to track the effectiveness of marketing campaigns and efficiency improvement over time
- Understand the different digital marketing channels and apply this knowledge to define success programs strategy
- Perform ongoing analysis of digital marketing performance to inform strategy and in-market optimization decisions
- Understand business challenges, KPIs that need to be improved and metrics driving the business
- Work closely with the Marketing and Engineering teams to analyze traffic patterns, report behaviour, anomalies and trends and provide actionable insights to the stakeholders
- Understand and master user journey funnels to maximize the value of overall traffic generated across channels and properties
- Work with marketing leadership to build yearly and quarterly plans and set targets for individual teams across the marketing team
- Continuously scout and identify new products and tools that can help in improving marketing data analysis, reporting and testing capabilities
- Understand and suggest key improvements across the marketing funnel to ensure a highly optimized state at all times
- Show up as a strategic partner and subject matter expert to help shape goals and success metrics
- Work closely with Sales Operations team to ensure data reporting is even and consistent at all times
- Work closely with the Finance team to build/maintain SaaS metrics for the marketing and pre-sales team
What you should have?
- 2+ years of experience focused on data analysis, quantitative analysis and business reasoning
- Bachelor’s degree in a technical or business field
- Expert in data mining concepts, business intelligence, trends, and forecasting
- Ability to work independently, proactively, and with ambiguity prioritizing marketing efforts while ensuring processes are followed and projects are completed on time
- High level for attention to detail and being able to identify process improvements both subjectively and objectively
- Strong presentation skills, especially related to building compelling presentations
- Experience with Pardot/Marketo, Salesforce/HubSpot, Google Analytics, Google Data Studio, Outreach/SalesLoft
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education Sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Please Note:
-
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, colour, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.
