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Neo Group

Marketing Data Analyst

full-time

AI overview

Conduct in-depth analysis of media campaigns and user behavior to optimize marketing strategies and improve data consistency in a collaborative and dynamic team environment.

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a Marketing Data Analyst to join our Data Analytics Department.

Responsibilities:

  • Analyze and evaluate effectiveness of retargeting, performance, and media campaigns.
  • Perform user segmentation, prepare samples, and analyze audience behavior across funnels.
  • Validate data quality in sources and data marts; ensure correctness and completeness of marketing data.
  • Work with new data sources: understand structure, export logic, and ensure proper data consistency.
  • Maintain and update existing dashboards (metrics, filters, visualizations).
  • Support automation of recurring analytical processes and reporting.
  • Participate in preparation, execution, and analysis of A/B tests.
  • Collaborate with marketing/ crm/ media buying teams to deliver actionable recommendations.

Requirements

  • Strong SQL skills (JOINs, GROUP BY, subqueries, basic window functions).
  • Understanding of data structures and experience with BI tools (Tableau / Power BI / Looker Studio).
  • Strong understanding of how advertising platforms work: impressions, clicks, attribution, event tracking.
  • Solid knowledge of marketing metrics (ROI, CTR, CPM, CPC, CPA, etc.).
  • Attention to detail, accuracy with numbers, and analytical thinking.
  • Willingness to learn new tools and analytical approaches.

Nice-to-Have:

  • Experience with advertising platforms (Google Ads, Meta, TikTok, programmatic).
  • Python skills for data analysis (pandas, numpy, matplotlib, seaborn).
  • Experience building small automations or analytical pipelines.
  • understanding of A/B testing methodology.
  • English - B2 / Russian - native.

Benefits

  • Enjoy 3 health days to focus on your well-being.
  • Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
  • Get a $30 net per month sports compensation to stay active and healthy.
  • Benefit from top-notch medical insurance for peace of mind.
  • Indulge in a variety of snacks available in the office.
  • Join us for exciting corporate events that foster team spirit and fun!

Perks & Benefits Extracted with AI

  • Free Meals & Snacks: Indulge in a variety of snacks available in the office.
  • Health Insurance: Benefit from top-notch medical insurance for peace of mind.
  • Corporate events: Join us for exciting corporate events that foster team spirit and fun!
  • Paid Time Off: Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
Neo Group

Welcome to Neo Group – Where Growth and People Thrive!At Neo Group, our mission is crystal clear: we're driven to achieve profitability and expansion in every operating market we step into. But it's not just about the numbers; it's about fostering an environment where individuals flourish and grow. We're on a mission to establish our presence in as many regions as possible, all while ensuring that our team members are supported and empowered to reach their full potential.Our vision? To build a resilient global business that stands strong in the face of local market changes. We're committed to enhancing the quality of life and growth opportunities for everyone involved, from our employees to our partners and beyond.At the heart of everything we do are our core values: Trust, Development, Stability, People-First, and Accountability. These values aren't just words on a page – they're the guiding principles that shape our culture and drive our decisions every day.Join us at Neo Group, where we're not just building a business – we're building a community where growth and people come first.

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