Marketing Copywriter

Role Summary

We’re looking for a Marketing Copywriter to join our Creative Team and bring an editorial eye to the words that shape our customer experience. You’ll focus on lifecycle communications—emails, in-app messages, push notifications, and microcopy—while also supporting sales decks, partnerships, and event invitations.

While you’ll work day-to-day with our Marketing Team, this role reports to the Creative Team. That means you’ll be expected to uphold the same high editorial standards we bring to all of our brand storytelling. We’re looking for someone who can balance performance-driven messaging with craft and creativity.

This is a junior to mid-level role, ideally suited for someone with 2–4 years of experience in lifecycle marketing, CRM, or retention communications.

Key Responsibilities

Content & Messaging Execution

• Write clear, compelling, and conversion-oriented copy for lifecycle email campaigns (welcome, onboarding, re-engagement, upsell, retention, win-back).
• Compose in-app messages, push notifications, banners, modals, in-app flows and more.
• Develop copy for event invitations, pre- and post-event communications, and follow-up messaging.
• Write merchandising copy snippets (e.g. hero banners, announcement bars, promos) in collaboration with merchandising or e-commerce.
• Craft subject lines, preheaders, CTAs, and messaging hierarchies optimized for open, click, and conversion.
• Ensure every piece of copy reflects our brand voice, tone, and editorial-first sensibility, holding work to the same creative standards as any published content.

Strategy & Optimization

• Collaborate with the Lifecycle Marketing team to map customer journeys and define communication cadences.
• Contribute ideas for A/B testing: subject lines, timing, variants, and segmentation strategies.
• Partner on campaign performance reviews and recommend copy optimizations based on engagement metrics.
• Use segmentation and customer data to write more personalized, relevant messaging.
• Help evolve messaging frameworks, templates, and voice guidelines to scale lifecycle communications.
  
  

Cross-Functional Collaboration

• Work with designers, product managers, engineers, and marketers to ensure messages are visually aligned, technically feasible, and on-brand.
• Partner closely with the Creative Team to maintain consistency of voice and uphold editorial standards across all customer touchpoints.
• Participate in campaign planning, content calendars, and cross-channel comms alignment.
• Support QA/proofreading of final assets, ensuring accuracy, functionality, and flawless execution.
  
  

Qualifications & Skills

Required

• 1–4 years of experience in lifecycle marketing, CRM, retention, or engagement communications.
• Strong writing, editing, and storytelling skills, with a portfolio demonstrating editorial-quality marketing copy.
• Familiarity with Braze (or similar CRM platforms).
• Understanding of A/B testing principles, personalization, segmentation, and performance metrics.
• Ability to balance creative editorial voice with performance-driven messaging.
• Highly detail-oriented; strong skills in proofreading and quality control.
• Collaborative mindset; comfortable working across Creative, Marketing, Product, and Design.

Preferred / Bonus

• Experience in lifestyle, fashion, beauty, wellness, or luxury brand communications.
• Background in writing push notifications, in-app messaging, or microcopy.
• Experience contributing copy to sales decks, partnership marketing, or event communications.
• Exposure to e-commerce or conversion copywriting.
• Basic familiarity with HTML email structure or templating.
• Experience running copy tests and iterating based on results.