Overview:
We are seeking a Freelance Marketing Copywriter to craft compelling, high-converting content that resonates with educators and administrators. As a key contributor to our marketing efforts, you will write persuasive copy for various channels, helping drive brand awareness, lead generation, and engagement. If you’re a skilled storyteller with a passion for education and a knack for writing engaging, conversion-focused content, we’d love to hear from you!

Requirements

• Write persuasive and engaging copy for blog posts, whitepapers, case studies, social media, email campaigns, and landing pages.
• Develop clear, compelling messaging that supports brand storytelling and marketing objectives.
• Collaborate with the Growth Team to craft copy that aligns with conversion goals and sales strategies.
• Create attention-grabbing headlines, CTAs, and copy variations for A/B testing.
• Work cross-functionally with Sales and the Engagement management teams to ensure consistency in messaging and tone.
• Stay up to date on education trends, market research, and competitor positioning to refine content strategy.
• Edit and refine content to ensure clarity, grammar accuracy, and brand consistency.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 4+ years of experience in marketing copywriting, preferably in B2B and EdTech sectors.
• Strong knowledge of the education industry and the ability to tailor content for educators and administrators.
• Exceptional writing, editing, and storytelling skills with a focus on clarity and persuasion.
• Experience with SEO best practices, keyword research, and writing for digital platforms.
• Ability to work independently and manage multiple projects in a deadline-driven environment.
• Passion for education and a commitment to making a positive impact through storytelling.

Benefits

Benefits

• This is a fully remote position; you can work from anywhere in the United States.
• Flexible hours based on project needs, with an average expected commitment of 30-40 hours per week
• The initial contract term will have the potential to extend based on performance and organizational needs.
• Compensation will be hourly, aligned with experience and scope of work.