Role Summary
The Marketing Coordinator plays a key role in strengthening brand visibility, generating qualified leads, and driving digital marketing performance. This requires a self-driven marketer who can plan and execute multi-channel campaigns, produce engaging content, optimize online presence, and analyze performance data.
This is a strategic, hands-on role blending creativity with analytics. You will collaborate closely with leadership to shape and refine marketing initiatives.
Key Responsibilities
Digital Marketing & Campaign Management
- Develop and implement digital marketing strategies across key platforms
- Manage and optimize campaigns on Facebook, Google, TikTok, YouTube, Instagram, and X
- Monitor budgets, performance, and lead quality to meet growth targets
Content Creation & Social Media
- Produce and schedule content (posts, videos, reels, stories, graphics)
- Maintain a consistent brand voice and compelling messaging
- Engage with audiences and respond/escalate inquiries
SEO & Website Management
- Optimize website performance, user experience, and conversion rates
- Execute SEO strategies and publish relevant blog content monthly
- Track keyword performance and site analytics
Lead Generation & Reporting
- Track and report KPIs such as cost per lead, conversions, engagement
- Identify opportunities to reduce cost and increase lead volume
- Provide recommendations to improve performance
Reputation & Brand Management
- Monitor and respond to online reviews
- Ensure positive brand presence across digital channels
Community Marketing & Partnerships
- Research local events, sponsorships, and partnerships
- Support referral programs and community engagement initiatives
Team Collaboration
- Coordinate with internal teams and vendors for content capturing
- Provide marketing assets and communications support to team members
Required Skills & Qualifications
- 2–4 years of experience in digital marketing
- Strong content creation skills, including short-form video production
- Hands-on experience with paid ads and SEO
- Strong analytical mindset and ability to report on performance
- Excellent written and verbal English
- Highly organized and able to work independently
Nice-to-Have Skills
- Experience with AI video editing tools
- Knowledge of email marketing automation
- Experience with event marketing or community outreach
- Industry experience in home services or similar fields
