The Marketing Coordinator will support the healthcare marketing team in executing key email and social media initiatives, providing hands-on experience in campaign execution and analytics.
Campaign & Email Execution
--Assist in building, scheduling, and deploying email campaigns across HubSpot and Mailchimp.
--Support workflows, nurture journeys, newsletters, and promotional sends.
--Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content).
--Support A/B testing, including setup.
--Monitor deliverability red flags and escalate issues to the Marketing Manager.
Brand & Content Support
--Help ensure brand consistency across all marketing materials and channels.
--Assist in drafting or organizing content for social media.
Audience & Segmentation
-- Learn and apply basic segmentation principles within HubSpot.
--Help maintain lists, suppression segments, and other audience structures under guidance.
Website & Promo Support
--Help validate Optin Monster popups and website campaigns on promo launch days.
--Support Promo Code creation in the McKissock Admin Portal as needed.
Cross-Functional Collaboration
--Participate in team stand-ups, planning sessions, and brainstorming meetings.
Required:
--BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience).
--Strong written and verbal communication skills.
--High attention to detail and ability to manage multiple tasks in parallel.
--Eagerness to learn marketing technology platforms (training provided).
--Curiosity, initiative, and willingness to ask questions.
Preferred (Nice-to-Have):
--Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.).
--Interest in healthcare education, digital marketing, or customer engagement.
Soft Skills & Team Fit:
--Collaborative mindset and comfort working with multiple stakeholders.
--Organized, dependable, and proactive.
--Creative thinker open to testing and iteration.
--Comfortable in a dynamic, data-driven environment.
Colibri Group develops comprehensive online professional learning solutions tailored for industries like real estate and accounting. With a robust portfolio of educational brands, we empower over 1 million professionals each year, offering flexible and high-quality content that meets the evolving needs of learners around the globe.
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Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Marketing Coordinator Q&A's