Marketing Coordinator

About Atari

Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 400 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. The Atari family of brands includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and the community-based sites AtariAge and MobyGames. Atari has offices in New York and Paris. Visit us online at www.Atari.com.

Overview

As a Marketing Coordinator, you’ll work to support four business verticals:  Atari’s hardware business, Atari’s licensing business, AtariAge and MobyGames.  Reporting to the Sr. Director of Marcoms, you will coordinate marketing campaigns across the four verticals, including project management, asset management, and campaign reporting. In this role you will liaise with internal teams, vendors, and external partners. This role is ideal for someone who combines project management rigor with interest in branding, marketing and product and service launches.

Responsibilities

Campaign Planning and Coordination

• Assist in the development of go-to-market plans (campaign phases, themes, channels, promotions).
• Ensure all project elements are up-to-date in our master marketing calendar, including all key dates (reveal, alpha/Beta, demos, announcements, launch, post-launch updates).

Campaign Coordination

• Serve as the primary coordinator for both our internal creative team and external creative vendors engaged in marketing asset creation (video, motion, print, trailers, asset localization).
• Ensure all marketing elements (trailers, screenshots, banners, emails, press kits, social assets, ecommerce assets) are executed according to plan and schedule.
• Coordinate with email marketing, social, and community teams to schedule and deliver promotional content.
• Understand approval workflows and ensure that all creative assets are reviewed and approved prior to deadline
• Ensure that product pages are up-to-date for launch and optimized and updated post-launch, as needed

Digital Asset Management

• Act as the digital asset manager for assigned projects: organize, version control, catalogue, and distribute marketing assets as needed to internal and external stakeholders.

Requirements & Qualifications

• 2–5 years in an internal or agency marketing role, ideally with exposure to consumer hardware and/or video games.
• Strong project management skills, with experience coordinating across multiple teams and vendors.
• Strong written and verbal communication skills
• Ability to work proactively and manage shifting priorities across multiple projects.

Preferred / Nice-to-Have

• Experience working with global teams or multiple territories.
• Experience working with brand licensing teams.
• Experience with project management tools (ie.e Asana, Monday, Jira, Slack) 
• Exposure to influencer marketing, social media marketing, and/or CRM/email marketing.

Salary Range: $60,000 - $75,000