Marketing Content Writer

UWorld is a global leader in academic and professional education. We have helped millions of undergraduates, graduates, and professionals successfully prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality content that drives engagement and empowers success.

We are seeking a full-time, Dallas/Fort Worth-based marketing content writer who can effectively:

• Craft compelling B2B and B2C marketing content that educates, engages, inspires, and communicates the value of our products. 
• Work as part of a shared services team that includes designers, videographers, social media specialists, and email marketing experts to improve efficiencies and create cohesive messaging.
• Collaborate and effectively communicate with subject matter experts and product marketing managers to deliver targeted content for web pages, email campaigns, blogs, brochures, infographics, video scripts, press releases, and more.
• Inspire and challenge peers to raise the overall quality of our writing.
• Bring our mission to life while maintaining a consistent brand voice and driving results.

In 2026, our marketing content team will focus on objective-based marketing for all our verticals. This writer will be tasked with addressing user pain points in content, working closely with product marketing managers and metrics to help design a content strategy that informs learners about the “why” and guides them to the best test prep solutions for their needs.

Responsibilities include:

• Write clear, engaging, and impactful marketing copy for web pages, email campaigns, blogs, brochures, infographics, video scripts, press releases, and more.
• Craft thought leadership pieces such as whitepapers, eBooks, and bylined articles that establish UWorld as a trusted authority.
• Optimize content for SEO to increase visibility and engagement.
• Collaborate with internal teams to ideate and execute creative concepts for marketing campaigns and seasonal promotions.
• Partner with designers and marketing strategists to develop materials that inspire and guide customers across their journey.
• Manage multiple projects simultaneously, meeting deadlines, and delivering polished content at scale.
• Apply provided feedback with flexibility and professionalism while maintaining UWorld’s brand voice.
• Follow AP and custom brand and style guidelines to ensure professionalism, consistency, and accuracy.

Requirements

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in B2B and B2C marketing content writing with a portfolio showcasing diverse content.
• Strong knowledge of AP style and SEO best practices.
• Exceptional writing, self-proofreading, communication, and organizational skills.
• Strong interpersonal skills and the ability to collaborate across teams.
• Ability to thrive in a fast-paced, dynamic environment with tight deadlines.

Preferred Qualifications:

• Experience with industries including healthcare and education.
• Proficiency with content management tools such as Monday.com, Trello, or Asana.

Benefits

Why Join UWorld?

At UWorld, you’ll find a collaborative and supportive environment where your ideas matter and your work makes a difference. Join us to create marketing experiences that help learners achieve their goals and succeed in their fields. This is your chance to do work that not only challenges you but also inspires you.