Marketing Content Specialist

The Marketing Content Specialist is responsible for producing & publishing Gatewood’s message across all platforms. This role ensures the delivery of consistent, engaging, & compliant content that reflects our brand & supports our strategic objectives. By blending creativity, strategy, & data, they build brand-aligned content that highlights our thought leadership, enhances the client experience, & educates our audience—ultimately strengthening brand loyalty, improving database information quality, & increasing user engagement.

The Marketing Content Specialist stays current on social media, SEO trends, and evolving content strategies to recommend new approaches that enhance reach & engagement, reinforcing Gatewood as a trusted resource.

Requirements

Content Strategy & Development

• Draft & distribute content across all formats: web, email, social, print, & digital.
• Align all written materials with brand voice, editorial standards, & campaign objectives.
• Identify storylines, thought leadership angles, & educational themes that resonate with our personas & lifecycle stages.
• Support AEO & SEO strategy by incorporating keyword research & aligning copy with search trends & user intent.
• Write email campaigns for lifecycle stages, marketing events, & nurture sequences using approved brand voice & messaging.
• Edit or adapt existing website & landing page copy under direction to maintain alignment with brand voice & user journey.
• Create downloadable resources like eBooks, checklists, & guides that can be used in gated campaigns.
• Collaborate with the team to draft or design internal-use materials such as decks, one-pagers, or presentation slides.

Content Management

• Publish & schedule content using tools such as HubSpot, WordPress, & native social platforms.
• Prepare, upload, & optimize podcast episodes across publishing platforms.
• Upload, title, tag, & publish YouTube videos in line with SEO & campaign goals.
• Maintain a coordinated editorial calendar aligned to firm priorities & campaign timelines.

Brand Governance & Asset Management

• Uphold consistency in tone, style, & formatting across all digital & print channels.
• Maintain & regularly update core brand assets including templates, bios, logos, & internal usage guidelines.
• Ensure the most current & approved brand materials are accessible to relevant teammates.

Collaboration & Campaign Support

• Partner with the Marketing Manager to launch content aligned with campaign goals.
• Support publishing & approval of client testimonials & case studies for campaign use.
• Collaborate with the Exf. to align content with ad copy & campaign goals.

Performance Monitoring & Optimization

• Use HubSpot & other analytics tools to monitor engagement metrics (e.g., open rates, CTR, time on page).
• Report on content performance, conduct regular research, & recommend data-driven optimizations.
• Conduct regular content audits to identify outdated, underperforming, or high-performing assets.

Compliance-Aligned Content Delivery

• Draft, revise, & submit all content to firm compliance standards.
• Track approval status, incorporate feedback, & manage version control & publishing history.
• Maintain logs of all compliance-approved materials for audit readiness & internal reference.

Proficiencies

• HubSpot (email campaigns, forms, reporting)
• Social Media Management (Meta, LinkedIn, X)
• WordPress (basic page/post publishing)
• YouTube Studio & Spotify Creator
• Canva
• Adobe Products (Illustrator, Acrobat, Creator Studio)
• Google Business
• Microsoft Office (PowerPoint, Word, Teams, Forms)

Skills

• Detail-oriented with strong copywriting & editing abilities.
• Demonstrates creativity & a strong sense for attractive visual presentation.
• Understands user experience & how audiences interact with content across channels.
• Skilled in project management, including deadlines, task ownership, & editorial coordination.
• Brings fresh ideas & continuously looks for ways to improve engagement.
• Embraces change & seeks personal & professional development through every challenge.
• Maintains a positive, proactive mindset that reflects our commitment to excellence.
• Acts with integrity & reliability, understanding that trust is built over time & critical to success.
• Takes accountability for decisions & follows through with confidence & clarity.
• Adapts to feedback & challenges with persistence & a solution-oriented mindset.
• Focuses on progress by offering creative approaches to every opportunity & obstacle.

Experience

• 2–3 years in content writing, digital marketing, or communications.
• Experience with email marketing & lead nurturing.
• Familiarity with publishing multimedia content (podcasts/videos).
• Exposure to compliance-reviewed industries a plus (e.g., financial services).

Benefits

Gatewood Wealth Solutions offers a competitive salary with both individual and team-based incentive compensation, as well as a competitive benefits package. Gatewood Wealth Solutions pays 100% of a team member’s health insurance, life insurance, short and long-term disability insurance, and offers a partially funded HSA option. Additional benefits include a company match 401(k) plan, education reimbursement, voluntary dental, and vision insurances. GWS offers 8 weeks paid maternity, paternity leave for the primary caregiver, and 2 weeks for the secondary, tenure based Paid Time Off, and part-time remote work opportunities.