Marketing Content Creator

ProgressSoft is seeking a talented and detail-oriented Marketing Content Creator to join our growing marketing team. In this role, you will craft compelling, accurate, and search-optimized content that positions ProgressSoft as a leader in payment and financial technology solutions. You will be responsible for writing and editing a wide range of materials — including website pages, product descriptions, blog posts, campaigns, and thought leadership articles — ensuring every piece aligns with our brand voice, business goals, and search engine visibility.

This position requires strong storytelling skills, technical understanding, and a strategic mindset for SEO and AEO. You will collaborate closely with the marketing team to transform complex topics into engaging narratives that inform, attract, and convert our audiences.

Responsibilities

• Research, write, and edit high-quality content for web pages, product pages, social media, press releases, and email marketing campaigns.
• Develop high-quality long-form content such as blogs, white papers, case studies, and thought leadership articles
• Develop content strategies aligned with SEO and AEO best practices, targeting key personas in the banking and payments industry.
• Conduct keyword research and implement effective on-page optimization techniques.
• Maintain brand tone and ensure clarity, coherence, and accuracy in all written content.
• Monitor content performance and continuously improve based on analytics and feedback.
• Stay current with trends in B2B content marketing, financial technology, and digital optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of experience in professional content writing
• Excellent writing, editing, and proofreading skills.
• Understanding of B2B marketing funnels and content’s role in demand generation.
• Ability to tailor tone and messaging for different audiences
• Skilled in structuring content for readability, engagement, and conversion.
• Strong command of English grammar and style.
• Solid understanding of SEO (keyword research, on-page optimization, internal linking).
• Familiarity with AEO practices (featured snippets, voice search, question-based structuring).
• Experience using SEO tools such as Google Search Console, SEMrush, or Ahrefs.
• Strong research ability to extract insights from technical documents and industry sources.
• Strong interpersonal and teamwork skills.
• Ability to manage multiple projects and meet deadlines.
• Receptive to feedback and iterative improvement.