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FreeBalance
FreeBalance

Marketing Communications Specialist

Kraków, Poland
Full-Time

TLDR

Develop clear messaging for FreeBalance's communications supporting brand positioning and thought leadership in public financial management through content development and internal support.

FreeBalance is seeking a Content & Communications Specialist who is responsible for developing clear, compelling, and consistent messaging across all FreeBalance communications. This role translates complex public financial management (PFM) concepts into accessible content that supports brand positioning, thought leadership, and sales engagement. This role also leads messaging alignment, internal communications, and content-driven support for campaigns and events. .     Main Responsibilities:
Content Development & Sales Support
  • Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy
  • Create and adapt regional sales and marketing collateral aligned to global messaging
  • Translate technical and policy-heavy material into clear, engaging narratives

    • Messaging & Positioning

  • Work with the corporate marketing team to ensure alignment on core messaging and positioning
  • Ensure consistency of tone, voice, and narrative across all materials
  • Support brand messaging and storytelling across regions
    • Thought Leadership & Campaign Content
  • Develop content aligned to GovTech, digital transformation, and public financial management
  • Draft social media content (primarily LinkedIn) aligned to campaigns
    • Internal Communications
  • Support internal communications strategy, including newsletters and executive messaging
  • Ensure clarity and consistency across internal communications
    • Event Content & Support
  • Develop event-related content (presentations, speaking notes, collateral)
  • Support messaging for events, media engagement, and announcements

    • Editorial & Brand Governance

  • Ensure proper use of FreeBalance brand, messaging, and assets
  • proofread and edit content across the organization

    •  

     

    Qualifications:
  • 3–5+ years in content marketing, communications, or journalism
  • Exceptional writing and editing skills (native or near-native English)
  • Experience developing sales and marketing collateral
  • Ability to simplify complex subject matter
  • Strong attention to detail and editorial judgment
  • Experience in B2B, public sector, or technology environments preferred
  • Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools

    • Impact

  • Strengthens global messaging consistency and positioning
  • Improves quality and effectiveness of sales and marketing materials
  • Enables stronger thought leadership and event presence
  • Willingness to travel internationally
  • Excellent written and verbal communication skills in English are required
    • FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results.
    We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process.
     
    Make a difference in this world and join FreeBalance! 
    FreeBalance
    FreeBalance

    FreeBalance is a purpose-led technology company that specializes in public financial management, providing governments with the FreeBalance Accountability Suite™. This comprehensive Government Resource Planning solution facilitates digital transformation in budgeting, accounting, and human resource management, ensuring transparency and accountability while empowering governments to make data-driven decisions.

    Founded
    Founded 1984
    Employees
    201-500 employees
    Industry
    Internet Software & Services
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    Marketing Communications Specialist
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