Marketing Co-ordinator (SuperSportBet)

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

SuperSportBet is recruiting a Marketing Co-ordinator to join the marketing team in Cape Town. The core outcome of the role will be to execute campaigns from brief to go live across Acquisition, Retention and VIP Activity.

The role works closely with a variety of in-house teams to execute all campaign activity on time and in full. The role requires high levels of organization and a very detailed orientated approach to workloads and the individual must have category experience.

Requirements

• 4 to 6 years – experience in a similar role
• MUST have category experience and a strong understanding of category mechanics
• Demonstrated Marketing campaign experience across Acquisition and Retention, including briefing | conceptual development | Asset roll out
• Demonstrated understanding messaging hierarchy vs campaign outcomes
• Demonstrated experience of prioritizing campaigns as they come in
• Good understanding and have worked on campaigns that include digital marketing channels, social media content and direct to customer as outcomes
• Must have used ClickUp | Trello as a task management tool
• Demonstrated experience retaining agile behaviours while still introducing functional maturity

Key Deliverables of the role:

• This role operates within an ecosystem of cross functional teams and is fully accountable for executing all outcomes of the campaign as outlined in the brief.
• The role forms a traffic gate within the campaign process, and is expected to review briefs for completeness and clarity, pushing back to teams briefing if information is required or not clear.
• The role will also be required to own and fully use Task management tools (ClickUp | Trello) to manage all calendars, campaign details, all assets and  all approvals. And will be expected to improve and enhance the process and tools going forward.
• This role champions the Task Management tool including training new users
• Prioritisation of campaigns based on deadlines and business strategy will be required, supported by the Head of Marketing.
• Although the primary accountability is to execute the campaigns, there is also a need for this role to be proactive - suggesting improvements to briefs and campaigns, highlight opportunities based on fixtures, trends, and execution learnings.
• The role needs to manage ALL of the executional details from brief through design to website, media and direct to customer, working closely with design | CRM | CMS teams.
• Ensure campaigns are executed on time, in full, and accurately from brief.
• Responsible for delivering all campaigns on time, in full, across all channels.

Role works across: Not limited to.

• Always On Sport and Casino campaigns
• Unique sport and casino campaigns
• VIP Promotions
• New product launches

Key behavior required to fill the role:

• Due to the volume and variety of different campaign types, the role requires the following attitudes and behaviours:
• High attention to detail and the ability to manage multiple projects at the same time
• High action orientation balanced by alignment to brand and outcome
• Managing the day - to - day details AND having a proactive future focused approach
• Strong communication and interpersonal skills, with confidence and maturity to engage cross functionally with other teams to ensure delivery
• Entrepreneurial attitude. Take ownership | spend effectively | make decisions based on priority AND still retain your agility to move quickly and take advantage of opportunities.

Typical functional measures of success:

• Organic website traffic
• Business operational measures such as FTB’s | MAU’s
• Campaign effectiveness: On time | in full | aligned to brand and calendar

How You Do It – Our CROWNS, Our Values

At KingMakers, our CROWNS values aren’t posters on the wall — they’re how we work and win together:

• Customer First: Build with and for our customers. Always deliver meaningful value.
• Raise the Bar: Take initiative, own outcomes, and push for better every time.
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness.
• We Build Together: Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks.
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection.

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.