Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

Welcome to air up.

We’re building a global love brand — fast, ambitious, and data-driven.
To fuel our next growth chapter, we’re looking for an experienced SEA Manager who owns Google Ads performance end-to-end and brings a strong Marketing Analytics mindset.

You understand how all marketing activities — online & offline, paid & organic — influence SEA results and can turn insights into sharp, actionable measures.
You’ll work autonomously, proactively, and confidently across the organization while shaping one of our most business-critical growth engines.

*** This role is located in Munich, Germany***
*** In this role, we follow a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work.***

Your Responsibilities

• Own SEA strategy & planning: Develop SEA strategies aligned with marketing priorities and market focus.
• Build & run campaigns: Create and manage Search, Shopping, PMax, Brand/Generic campaigns with strong hands-on execution.
• Analyze, forecast & optimize: Own forecasting, performance reviews, and ongoing optimizations based on data-driven insights.
• Test & improve structures: Drive A/B testing, experimentation, and continuous structural improvements.
• Budget ownership: Manage budgets, allocate efficiently, and ensure profitable scaling.
• Cross-channel thinking: Understand how brand, creator, retail, organic, and offline activities impact SEA outcomes—and quantify it.
• Deep analytics partnership: Collaborate with Data & Analytics on deep dives, measurement approaches, test design, and decision frameworks.
• Dashboard & reporting enablement: Define reporting needs and enhance dashboards (Looker Studio/BI).
• Tool ownership & stakeholder alignment: Own Google Ads/GMC and collaborate confidently across teams and seniority levels.
  
  

That’s You

• You have several years of hands-on SEA / Google Ads experience.
• You are strong in end-to-end campaign ownership and SEA strategy.
• You understand Marketing Analytics and can turn insights into actionable steps.
• You are confident in forecasting, planning, structuring, and optimizing campaigns.
• You keep up-to-date with Google Ads innovations (e.g., Performance Max, AI features).
• You are fluent in German and English.
• You work autonomously, proactively, and comfortably own topics independently.
• You are skilled in stakeholder management and collaboration across teams and levels.