TRACTIAN
TRACTIAN

Marketing Campaign Specialist

TLDR

Execute integrated marketing campaigns for North America and Mexico, translating global strategies into localized programs for a technical, industrial audience.

Marketing at TRACTIAN TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions. What you'll do As the Demand Generation Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. In this leadership role, you’ll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. Collaborating with Sales, Product Marketing, and Revenue teams, you’ll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN’s high-ticket sales goals. Responsibilities
  • Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs
  • Build, launch, and optimize email campaigns using marketing automation platforms
  • Support campaign messaging, ad copy, and content execution
  • Localize global campaigns for NORAM, including coordination of Spanish-language adaptations
  • Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
  • Track and analyze campaign performance, identifying insights and optimization opportunities
  • Manage timelines and workflows to ensure campaigns are delivered on schedule
  • Requirements
  • 2–3 years of experience executing B2B marketing, demand generation, or campaign execution
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Hands-on experience building and launching campaigns in HubSpot or similar tools
  • Tracks campaign performance and adjusts based on results
  • Bonus Points
  • Experience with ABM platforms (Demandbase or similar)
  • Webinar execution experience (Zoom or similar)
  • Familiarity with Figma or Miro
  • Experience with paid media or social campaigns
  • B2B SaaS experience
  • Spanish proficiency
  • Based in Atlanta
  • Compensation
     
    Competitive Salary
    Premium Medical, Dental, and Vision Coverage
    Paid Time Off (PTO): 15 Days
    401(k) Retirement Plan
    Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
    Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
    Gympass Membership - Access a wide range of gyms and training programs.
    Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Benefits

    Fully funded trip after four years

    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Paid Time Off

    Paid Time Off (PTO): 15 Days

    TRACTIAN is committed to reimagining manufacturing through an integrated ecosystem of products, services, and experiences. We build all-in-one software solutions that combine predictive maintenance and process management with innovative IoT devices, empowering enterprises to optimize operations and enhance machine reliability. Our focus on precision, efficiency, and emerging technologies sets us apart in the industrial tech landscape.

    Founded
    Founded 2019
    Employees
    11-50 employees
    Industry
    Industrial Conglomerates
    Total raised
    $64M raised
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