Marketing Campaign Specialist

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include the Cardano blockchain, as well as other products in the areas of decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain and Web3 technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About Lace:

Lace is a light wallet platform from IOG that brings together a wealth of Web3 features, from managing digital assets, to accessing NFTs, DApps, and DeFi services, so you can discover and enjoy a new world of digital experiences. Securely send and receive digital assets, easily stake your ada and participate in the Cardano network, or send multiple assets to different addresses in one transaction. Lace does everything a wallet does – and more. Lace is already evolving, with many new features in the pipeline. From a DApp Store, to a mobile app, digital identity solutions, and more – this is just the beginning. https://www.lace.io/ 

What the role involves:

You will be responsible for the management and delivery of Lace marketing campaigns that directly support our core business objective of acquiring new users. The role ensures consistent messaging and brand alignment across all touchpoints, while also leading the project management of broader marketing initiatives. By partnering closely with teams across the marketing function and the wider organisation, this role ensures that campaigns are effectively leveraged for maximum impact.

• Campaign Planning and Execution
• Execute multi-channel marketing campaigns (email, digital ads, content, social, events, etc.) to drive awareness, retention and new users
• Collaborating with internal stakeholders and creative teams.
• Ensure consistent messaging and brand alignment across all touchpoints.
• Manage campaign timelines to ensure projects are delivered on time and within budget.
• Create post-campaign reports and recommendations.
• Project Management
• Support the planning and delivery of broader marketing projects, such as:
• Website updates and content refreshes
• Go-to-market support
• Event and podcast planning
• Marketing technology rollouts (e.g., CRM or automation tools)
• Use project management tools (e.g., Jira) to track milestones, deadlines, and deliverables.
• Cross-functional Collaboration
• Coordinate with broader IOG, product, technology, creative, and within the marketing team to ensure marketing efforts are aligned and effective.
• Manage vendors/agencies as needed.
• Develop and execute comprehensive marketing campaigns that align with company goals and objectives.
• Stay up-to-date on industry trends and best practices to continuously improve campaign effectiveness.

Requirements

Who you are:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong emphasis on project coordination and campaign delivery.
• Proficiency in marketing and project management tools (e.g., Jira,  Asana, HubSpot, etc.).
• Strong project management skills, including the ability to manage timelines, stakeholders, and cross-functional collaboration.
• Excellent communication skills and a collaborative mindset to support effective teamwork.
• Familiarity with Web3 technologies or interest in emerging trends in decentralized ecosystems is a plus.
• Campaign Literacy & Execution
  Demonstrates a solid understanding of how marketing campaigns are structured and delivered, contributing confidently to coordinated, multi-channel execution.
• Structured Thinking & Organisational Skills
  Applies clear, methodical thinking to manage competing priorities and timelines, ensuring work progresses smoothly within established frameworks.
• Collaborative Mindset
  Works effectively within cross-functional teams, showing openness to feedback and a proactive attitude in aligning with different stakeholders.
• Strategic Awareness
  Understands how day-to-day work connects to campaign goals and business objectives, applying context to enhance the value of contributions.
• Analytical Curiosity
  Interprets data with a learning mindset, using insights to refine work and make incremental improvements over time.
• Brand Sensitivity & Consistency
  Maintains strong attention to detail and demonstrates care in upholding brand voice and visual identity across content and touchpoints.
• Adaptability & Learning Agility
  Comfortable navigating ambiguity and shifting priorities, showing willingness to learn and evolve with the team and industry landscape.
• Foundational Digital & Content Fluency
  Understands the role of digital channels, social media, and content assets in campaign ecosystems, and engages with these confidently and responsibly.
• Tool Proficiency
  Effectively uses common project and marketing tools (e.g. Jira, Trello, Slack, Miro, Google Docs) to contribute to workflow visibility and team coordination.
• Initiative & Accountability
  Takes ownership of assigned work and follows through with reliability and professionalism, seeking support when needed and learning from feedback.

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO 

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.