We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.
At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.
And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.
About the role
Step into an exciting opportunity at MYOB as our Marketing Campaign Manager – Expansion. In this role, you’ll own the development and delivery of smart, data-led marketing plans, driving feature uptake and revenue through integrated, multichannel campaigns. You’ll own the expansion marketing plan across the SME segment and product portfolio, with a sharp focus on our key revenue-driving features.
We’re looking for a marketer who knows how to lift product feature adoption through targeted, multi-channel activity – and who’s ready to turn insights into campaigns that help more SMEs realise the full value of MYOB.
What will keep you busy
Own end-to-end campaign planning, define objectives, audiences, messaging, channels and timelines to drive customer and commercial outcomes
Deliver a test-and-learn approach (including A/B testing) to optimise creative, channels and offers, improving feature adoption and campaign performance
Coordinate the development of on-brand content and messaging, x-channel, tailored to customer needs
Partner closely with Marketing, Product, Brand, Web and Digital teams to deliver integrated campaigns and consistent experiences
Manage campaign budgets, forecasting and spend to maximise ROI within agreed limits
Track, analyse and report on performance, using insights to optimise in-flight activity and inform future campaigns
Champion continuous improvement by sharing insights, improving ways of working and educating stakeholders on growth opportunities
What we'd love to see from you
Relevant marketing or communications qualifications, or equivalent hands-on experience
A campaign-led marketer with experience running integrated, product marketing campaigns (ideally in SaaS, software or eCommerce).
Proven track record to drive acquisition and/or expansion outcomes using data, insights and experimentation
A creative, curious problem-solver who can turn insights into clear campaign plans and test-and-learn activity
Highly organised, with the ability to manage multiple campaigns, stakeholders and budgets while keeping the customer front of mind
A collaborative communicator, confident partnering with and influencing cross-functional teams
Goal-oriented and outcomes-focused, while contributing positively to team culture
Our Culture & Benefits
At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members
🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.
Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement — but we want to hear from you.
We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
