Marketing Campaign Executive

We are looking for an organised, creative, and data-driven Marketing Campaign Executive to help plan and execute multi-channel marketing campaigns that generate awareness, engagement, and qualified leads for our B2B SaaS solutions. This role sits at the heart of our marketing team and is ideal for someone who enjoys hands-on campaign delivery, thrives in a fast-paced environment, and is keen to grow their career in SaaS marketing.  You will work closely with content, product marketing, digital, and sales teams to deliver targeted campaigns that support our go-to-market strategy and revenue goals.

Key Responsibilities

Campaign Planning & Execution

• Support the development and delivery of integrated marketing campaigns across email, paid media, webinars, events, social, and content.
• Manage campaign timelines, creative briefs, asset delivery, and internal/external approvals.
• Build and deploy email campaigns, nurture flows, and landing pages using marketing automation tools.
• Collaborate with content and product marketing to create compelling campaign assets (eBooks, whitepapers, case studies, infographics, etc.).

Lead Generation & Nurturing

• Deliver campaigns that support acquisition, activation, and retention goals.
• Work with sales and SDR teams to ensure leads are properly qualified, followed up, and measured.
• Monitor and optimise lead nurturing sequences and workflows.

Digital Marketing Support

• Assist with paid social, PPC, and retargeting campaigns.
• Support SEO and organic activities where required.
• Manage campaign tracking links, UTM tagging, and data accuracy.

Campaign Analysis & Reporting

• Track campaign performance against KPIs including MQLs, CPL, conversion rates, and pipeline contribution.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Maintain dashboards and campaign performance reports.

Cross-Functional Collaboration

• Work closely with sales to ensure alignment on target audiences, messaging, and campaign goals.
• Collaborate with product marketing to support product launches and feature releases.
• Partner with external agencies and freelancers as needed.

Requirements

Experience & Skills

• 1–3+ years of experience in B2B marketing, ideally within a SaaS or technology environment.
• Strong understanding of digital marketing channels and campaign workflows.
• Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, Pardot, etc.).
• Excellent organisational skills and ability to manage multiple projects simultaneously.
• Strong copywriting and editing skills.
• Comfortable analysing data and presenting insights.
• A proactive, detail-oriented mindset with a passion for continuous improvement

Nice-to-Haves

• Experience running webinars, virtual events, or in-person events.
• Understanding of the B2B buyer journey and SaaS demand-generation strategies.
• Familiarity with ABM (Account-Based Marketing) tactics.

Experience using project management tools (Asana, Monday, Notion, etc.).

DISCRIMINATION DECLARATION

All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

Benefits

• Compensation - Competitive salary and opportunities for career development (B2B)
• Healthcare - Limit for Medical coverage by LuxMed
• Vacation - We support work/life balance and offer generous Annual leave and Public Holidays
• Wellbeing Resources - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• Learning - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
• Team - Friendly atmosphere, group activities, and corporate events
• Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included
• Office - Small but cozy office in Krakow for your convenience

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.

Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.

Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities worldwide.

https://www.faria.org/careers