Marketing Campaign Associate (Fresh Graduate)

TLDR

Develop and execute innovative marketing strategies to enhance commercial performance and user engagement across diverse channels while collaborating with cross-functional teams.

Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 60 million shoppers across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. Your Adventure Ahead
  • Develop, manage, and execute effective marketing strategies across multiple channels (CRM, website, ShopBack app, Paid initiatives, etc.) to drive commercial performance and user base growth
  • Understand business performance deeply and utilize relevant data and analytics to improve on campaigns, channel strategies and user segmentation and targeting
  • Engage and collaborate effectively with cross functional teams within the Local Team (Social Media, Business Development, Operations, Customer Service etc) as well as with the Regional Team (Business Development, CRM, Data, and Performance Marketing Team) to develop relevant marketing strategies
  • Tackle complex business problems by converting raw data into actionable insights and next steps
  • Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
  • Essentials to Succeed
  • 0 to 2 years experience in marketing / commercial teams, preferably within a digital / tech / e-Commerce environment
  • Fresh grads are encouraged to apply
  • Comfortable working with numbers, analysis and drawing conclusions based on data, charting future next steps in a logical way
  • Highly organized with keen attention to detail in executing multiple tasks
  • Highly proactive in managing stakeholders and chasing for results
  • Strong communicator who actively reaches out to Singapore-based stakeholders to establish connection despite the distance.
  • A self-starter, independent, motivated and result-oriented individual
  • Strong project management skills and experience handling tight deadlines
  • Can thrive in a fast-paced and constantly changing and ambiguous environment
  •  
    The role is based in Malaysia and is driving marketing for both Singapore and Malaysia markets.

    ShopBackers' DNA

    • Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
    • Hunger - We value hard work, and having relentless drive.
    • Speed - We move fast and have a bias for action, all to deliver maximum impact.
    • Impact - We focus on results, always aiming for the best possible outcomes and timelines.
    • Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

     

    Exclusively for ShopBackers

    • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
    • Be part of a winning team on a journey to global scale.
    • Competitive compensation based on your performance.
    • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
    ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

    ShopBack operates a leading cashback platform that transforms the relationship between brands and consumers. Serving over 50 million users in 13 markets, it partners with more than 20,000 merchants to provide a seamless shopping experience through cashback, discounts, and PayLater services.

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