Marketing Business Analyst

Context & Impact

We’re opening a new Marketing Business Analyst position to strengthen data‑driven go‑to‑market decision‑making and accelerate pipeline generation.

This role operates at the crossroads of Marketing, Revenue Operations, Data and BI, and Sales — acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.

Your goal: deliver trustworthy, actionable marketing analytics that improve conversion rates and pipeline velocity from Lead → MQL → Opportunity → Closed Won over the next 6–12 months.

Challenge

The main challenges you’ll face are:

• Building consistent, unified views of marketing data across multiple tools and teams

• Translating analytics into clear, actionable insights for leadership decision‑making

• Driving ROI improvements through smarter budget allocation and funnel optimisation

Key Responsibilities

• Own recurring marketing performance reporting: weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck

• Deliver clear narrative insights on what’s working, what’s not, and why – by region, GTM motion, channel, and campaign

• Analyse funnel performance (Lead → MQL → SQL → Opportunity → Closed Won), identify drop‑offs, bottlenecks, and coordinate fixes

• Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources

• Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV

• Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes

• Partner with Marketing Ops, RevOps, and BI teams to improve tracking, dashboards, attribution, and data quality

• Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing‑critical views

• Drive self‑service analytics enablement by designing user‑friendly dashboards and running workshops or office hours

Key Requirements

Hard skills:

• Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS

• Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)

• Proficiency in SQL and manipulating large datasets from multiple sources

• Knowledge of Salesforce, Pardot, Salesforce Data Cloud, and web analytics (GA4, Google Tag Manager)

• Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics

• Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)

• Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, or related field

Soft skills:

• Analytical, structured thinker with exceptional problem‑solving and attention to detail

• Excellent storytelling with data – turning complex insights into actionable executive narratives

• Highly collaborative across Marketing, Sales, RevOps, and BI, influencing without direct authority

• Autonomous, organised, and results‑driven, with a bias toward continuous improvement

Our Offer

• Competitive salary aligned with market benchmarks

• Benefits package adapted to local regulations

• Career growth and continuous learning opportunities

• Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)

• Collaborative, global team environment across Europe and North America

Company Info

Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets — including software — across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency.
Trusted by over 20,000 customers — including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia — Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.

Our culture is built on four values:

• One Team – united across boundaries

• We Care – customers and people at the center

• We Grow – learning, sharing, improving

• We Deliver – focusing on what truly matters

Team Info

You’ll join our cross‑functional Growth Operations team, working closely with Marketing, RevOps, Data Engineering, and Sales Operations.
Team size: approximately 4–6 professionals, distributed across Europe and North America.

Call to Action

Ready to join us? Click Apply now or share this role with someone in your network.

US: Diversity Statement – Equal Employment Opportunity
It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.