Marketing - B2B Copywriter (US- Based Real Estate Company)

Overview

Work Arrangement: Remote| 9:00 AM – 6:00 PM EST
Job Type: Full-time
Salary: Competitive base salary in USD
Work Schedule: 40 hours per week

About Pearl Talent

Pearl Talent connects the world’s top 1% of professionals with the most exciting startups in the US and EU. Our clients—backed by giants like OpenAI, a16z, and Founders Fund—are building the future, and we help them find world-class talent to do it.

We’re not your traditional recruiting agency—we care about long-term impact, career growth, and cultural fit. Pearl hires have gone on to lead teams, relocate globally, and take on roles equivalent to their onshore counterparts.

About the Company

The company is transforming the rental landscape with a powerful rent guarantee solution that empowers renters and drives occupancy for landlords. Built by seasoned landlords and backed by top real estate investors and entrepreneurs, the company is on a mission to increase access to housing while de-risking property management for owners.

Role Overview

We're looking for a creative and strategic Marketing / B2B Copywriter to join the company. In this role, you'll craft compelling, conversion-driven content tailored to fintech and banking leaders. You’ll be instrumental in shaping the company’s content voice, driving brand authority, and fueling inbound marketing efforts that turn insights into action.

Key Responsibilities

• Create high-quality, insightful content across formats (blogs, case studies, whitepapers, landing pages, email campaigns, social posts)
• Translate complex fintech concepts into clear, engaging copy for product and risk decision-makers
• Develop customer stories that showcase product value and drive trust
• Collaborate cross-functionally with product, marketing, and sales to align messaging
• Optimize content for SEO to boost visibility and rankings
• Repurpose and distribute content effectively across various channels
• Stay ahead of fintech and banking trends to produce timely, relevant thought leadership

Requirements

Must-Have:

• 3+ years of experience in B2B writing, preferably in fintech, tech, or financial services
• A portfolio showcasing strong storytelling and technical clarity
• Exceptional verbal and written English communication skills
• Understanding of SEO fundamentals
• Strategic thinker with attention to detail
• Self-starter who thrives in fast-paced, dynamic environments

Nice-to-Have:

• Experience with LinkedIn content distribution and thought leadership
• Familiarity with credit underwriting, decisioning platforms, or fintech risk management
• Background in working with subject matter experts to build authoritative content

Benefits

What You’ll Get

• Professional Development: Annual learning budget for books, courses, and conferences
• Mentorship: Learn directly from startup veterans (ex-Looker, GitHub, Mulesoft)
• Impact: Help shape a growing brand with a voice that influences fintech innovation
• Inspiring Workspaces: Offices in Berlin, New York, and London, with travel opportunities
• Flat Hierarchy: Work directly with founders and have your ideas heard
• Flexible Work Setup: Equipment of your choice, strong home office support

Recruitment Process

1. Application
2. Screening
3. Top-grading Interview
4. Skills Assessment
5. Client Interview
6. Offer
7. Onboarding