Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Automation Specialist who will assist in the development of Geotab’s automation program including list management, journey builds, landing page creation as well as full-funnel reporting of all marketing campaigns through Salesforce. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Marketing Automation Specialist, your key area of responsibility will be building and executing multi-channel campaigns, gathering requirements and approvals, and assisting in building out marketing automation workflows. You will need to work closely with the Senior SMB Demand Generation and Digital Manager for EMEA and APAC, as well as Geotab’s Product, Demand Generation, Digital Marketing, Sales Enablement, Revenue Operations, and Business Systems teams. To be successful in this role you will be a data-driven marketer who is highly organized, detail-oriented, and able to manage multiple priorities. In addition, the successful candidate will have the ability to prioritize tasks based on their impact to colleagues and KPIs, with a strong focus on contact strategy, leads management, and program governance.

How you'll make an impact:

Directly support organization objectives by building and deploying always-on and strategic email campaigns aligned to demand generation, lead nurturing, customer and partner lifecycle and loyalty and retention.
Build automated campaigns, sequences, triggers, templates, and segmentation through email, push notifications, and/or in-app/in-product messaging to drive conversion.
Perform QA on all campaign assets (emails, landing pages, forms, journey, segments) to ensure quality execution.
Work closely with leadership to support program and process evolution. Conduct ongoing testing related to subject lines, email copy, layouts and CTAs that drives conversion improvement.
Work with the marketing analytics team to gather funnel insights; lead generation, engagement, behaviour and conversion.
Support ongoing development and optimization of the lead management process, including tracking, scoring and routing.
Track marketing automation and email marketing analytics to improve engagement, qualified leads, and ROI.
Develop and share program/campaign performance dashboards and reports.
Support essential marketing operations initiatives in Salesforce Marketing Cloud and Salesforce CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data quality.
Be the technical subject matter expert in Salesforce Marketing Cloud including educating and training other team members, understanding and communicating capabilities, limitations and best practice technical approaches in SFMC.

What you'll bring to this role:

3-5 years of automation, demand generation, and digital marketing experience.
3+ years of advanced experience in Salesforce Marketing Cloud; SFMC Certification is considered an asset.
Hands-on experience with Ampscript, SQL Query, HTML/CSS, JavaScript, and Marketing Cloud APIs.
Technical proficiency in Email Studio, Journey Builder, Contact Builder, Automation Studio, and CloudPages.
Strong understanding of B2B marketing concepts (sales funnel, lead scoring, demand waterfall) and data privacy laws (GDPR, CASL).
Experience with Salesforce Sales Cloud integration and end-to-end implementation of complex enterprise journeys.
Highly organized and detail-oriented with the ability to provide actionable insights and strategic recommendations from campaign data.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Electric vehicle purchase incentive program
Medical benefits offered to you and family members
Online learning and networking opportunities
Subsidized fitness membership
Co-pay tuition reimbursement

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

Marketing Automation Specialist

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