Marketing Automation Specialist

Job Purpose

The Marketing Automation Specialist team member supports the execution of client campaigns, such as the development and implementation of marketing and sales customer engagement programs, including batch & blast, sponsored emails, webinars, nurture programs, A/B tests, and trigger-based communications.

Qualified applicants must possess a background in demand generation and/or marketing operations with an interest in building out marketing automation skills in Marketo, Hubspot, Salesforce, and MS Dynamics.

This role works with key internal stakeholders to understand our client’s business needs and goals and execute requirements based on guidance from the Client Lead, Martech Supervisor, and other senior team members to properly execute, test, and quality ensure all programs and facilitate the completion of a client engagement by partnering with project management team members.

Our delivery team uses several tools, including an advanced project management platform, communications systems, as well as testing and quality assurance processes and platforms. The Marketing Automation Specialist team member must be comfortable working within an environment that leverages technology to efficiently deliver our services and values accountability and collaboration to ensure success across all client engagements.

This role is specifically aligned to support the North America region (West Coast - Pacific Time) clients. The working hours for this position are 9:00 AM to 5:00 PM Pacific Time.

Job Responsibilities

Use marketing automation, CRM, and digital marketing documentation to build, test, activate, and report on various types of customer engagement programs

• Assist with the creation of both customer-facing and internal documentation
• Build basic performance reports for our client’s acquisition and engagement programs
• Execute database management, hygiene, and governance programs
• Execute lead and account assignments through CRM platforms
• Support quality assurance and testing activities to ensure all deliverables meet high standards of quality and effectiveness
• Create analytics reports to measure campaign effectiveness

Success Measure

• The Delivery services team is expected to meet or exceed key performance metrics, delivering superior service in every interaction
• Execution of high-quality solution deliverables to external and internal clients in line with DemandLab’s standards and policies is key to success in this role
• Ensuring clients receive responsive, knowledgeable, and effective solutions that help them advance their use of marketing, sales, and service technologies and strategies
• This position will be measured on the following delivery metrics 
• Delivery targets met
• Delivered within the financial plan
• Delivered accurate, well-built programs and/or documents to the client 
• Completion of assignments meeting the standards of quality, timeliness, and volume set by their manager.
• Lost hours reporting
• Lost hours is at 2% or less
• Client happiness score related to deliverables and experience with the delivery team (as reported by the account owner and account contact)
• Development of positive, productive relationships with clients and internal team members that further DemandLab’s goals and purpose.
• Ongoing professional development in line with the demands of this role.
• Achievement of KPIs established by their manager and leadership team.

Requirements

• Minimum associate degree in business, marketing, or a related field
• 1+ years of marketing and/or demand generation experience
• 1-2 years of experience implementing and managing email marketing campaigns. Must have direct knowledge and experience in at least one of Marketo, HubSpot, Pardot, or similar marketing automation platforms.
• Experience in 2+ business settings using marketing automation/CRM (Marketo and SFDC a plus)
• Proficient in Adobe Suite, Salesforce, Google Suite, and Microsoft Office
• Knowledge of HTML and CSS, and experience in a consultancy is a plus
• Fluent in English for business

Benefits

• A competitive salary
• Generous Paid Time Off and Flexible Work Plans
• Funding for personal and professional development
• Flexible work environment
• The freedom to have fun, experiment, explore, and get creative in a supportive environment