Marketing Automation Specialist

About AvePoint:  

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com. 

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! 

About the Role:  

The Marketing Automation Specialist will be a pivotal force in accelerating our global marketing operations. You'll drive the setup, governance, and enablement of our marketing campaign engine—Marketo and Asana—enabling our regional marketing teams to execute faster, smarter, and at scale. This isn't a 'set it and forget it' role. You'll be the builder and the enabler working to create scalable solutions that multiply the impact of our entire marketing organization. The specialist will help drive critical governance as we scale our marketing efforts across teams, ultimately driving critical improvements in lead-to-pipeline conversion. The ideal candidate is a proactive builder with at least 2 years of marketing automation admin or power user experience including requirements gathering, documentation, building, testing, and enablement.    

What You'll Do

• Campaign Management: Manage marketing automation campaign processes, proactively researching and implementing the latest campaign best practices, strategies, and product releases. Implement and manage the global campaign framework in marketing automation to ensure there are standardized templates, audiences, and workflows. 

• Process Management: Create and maintain comprehensive standard operating procedures for MAP and Asana in the MarkOps Hub, ensuring knowledge transfer and operational continuity. 

• Enablement: Train marketing teams on Asana and Marketo standards, templates, audiences, and workflows.     

• Collaboration: Support global demand generation and field team by thinking through business and technical requirements to deploy new use cases in MAP and Asana. 

• System Governance: Maintain Marketo and Asana’s organizational structure including naming convention, folder structure, teams and user roles, project and program templates, key fields, and ongoing archiving strategy 

• Audience Segmentation: Build and maintain audience data sets, field mapping, and structure  

• Martech Management: Support essential marketing technology processes including user provisioning and procurement. 

Required Experience 

• 2+ years hands-on experience with marketing automation platforms (HubSpot strongly preferred) 

• Campaign building expertise: You've built and run complex multi-step email journeys   

• Technical problem-solving: You can troubleshoot issues and debug MAP workflows under minimal supervision 

• Technical writing: Demonstrated ability to create and maintain technical documentation and SOPs 

• Project management: Experience managing multiple priorities and familiarity with SCRUM 
  
  
• Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders 

Preferred Qualifications 

• Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification) 

• Experience with CRM systems (Dynamics, HubSpot, or Salesforce) 

• Background in technical writing, process optimization and change management 

• Understanding of HTML/CSS for email and landing page customization 
  
  
• Experience working in global or multi-regional marketing organizations