Marketing Automation Engineer (CRM)

About the role

We are looking for a technical Marketing Automation Engineer (CRM) with a strong focus on user lifecycle architecture.

Your mission will be to design, build, and maintain the systems, automations, and data flows that support the entire customer lifecycle—from acquisition to activation, repeat engagement, and long-term retention.

This is a role for engineers who enjoy working with data models, APIs, lifecycle triggers, segmentation logic, and event-driven architectures rather than campaign operations.

You will own the technical foundation that powers all lifecycle journeys across email, push, SMS, and WhatsApp.

About the team

The CRM Automation team builds and maintains the technical infrastructure that powers Fever’s lifecycle communications. We work closely with Product, Data, and Growth teams to deliver personalized, real-time experiences across email, push, SMS, and WhatsApp. Our mission is to ensure users receive the right message at the right time through scalable architectures, robust automations, and continuous experimentation. Collaboration, engineering excellence, and data-driven decisions are at the core of how we operate.

What You’ll Do

Lifecycle Architecture

• Build and iterate scalable lifecycle flows across onboarding, activation, conversion, and retention phases.
• Translate lifecycle logic into technical architectures, schemas, and event-driven triggers.

Automation Engineering

• Implement advanced logic using AMPscript, SSJS, SQL, and REST/SOAP APIs for dynamic personalization.
• Create reusable automation components to accelerate development and reduce operational complexity.

Data Activation & Modeling

• Design and maintain data models needed for lifecycle segmentation and decisioning.
• Develop robust data ingestion and transformation workflows to ensure accurate audience targeting.

System Integrations

• Connect CRM automations with internal APIs, backend systems, and real-time event streams.
• Align lifecycle trigger definitions and data structures with Data Engineering and Product Engineering.

Performance, Reliability & Quality

• Monitor and improve automation performance, execution time, and system stability.
• Implement diagnostics, alerting, and validation layers to ensure lifecycle flows run consistently at scale.

Experimentation & Optimization

• Support controlled experiments within lifecycle flows (variant routing, conditional logic, A/B structures).
• Contribute to frameworks that help evaluate impact on key lifecycle stages and overall system efficiency

Qualifications & Skills

• 2–3 years of experience in CRM and digital marketing within web/mobile product environments.
• Advanced SQL: able to design complex queries, data models, transformations, CTEs, and audience logic for large-scale lifecycle flow
• Bachelor's degree in Engineering, Computer Science, or a related technical field.
• English fluency : able to communicate clearly with technical, product, and data teams in an international environment.

Nice-to-have:

• SSJS, APIs, and AMPscript for dynamic content and integrations
• Experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, CloudPages)
• HTML, CSS, ReactJS (for email or landing page development)
• Tagging and analytics tools (e.g., Segment, Amplitude, GTM)
• Version control tools (e.g., Git) and ticketing systems (e.g., Jira, Confluence)
  
  

Benefits & Perks

• Attractive compensation package
• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid, with possible travel across our markets
• Home office friendly
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow
• Wellhub Membership
  

#LI-hybrid #LI-fulltime