Marketing and Communication Director

IMI plc
We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

Role Overview

The Marketing and Communication Director is responsible for driving demand generation, accelerating revenue growth, and strengthening brand presence through integrated, data-driven marketing and communication strategies. This role focuses on lead generation, digital performance, product launches, and commercial campaigns that move prospects through the funnel and support sales conversion. The Marketing and Communication Director operates with a high degree of autonomy, partnering closely with Sales and Commercial Leadership to shape go-to-market execution and deliver measurable commercial impact. 

Work Environment: Remote – USA

Key Responsibilities

• Develop and execute lead generation strategies across digital and offline channels to support pipeline and revenue growth.
• Actively manage leads through the funnel, ensuring effective qualification, nurturing, and handoff to Sales.
• Partner with Sales leadership to improve lead quality, conversion rates, and pipeline performance.
• Own marketing-sourced pipeline contribution and support revenue growth targets.
• Plan and execute go-to-market strategies for new product launches.
• Create and manage integrated marketing campaigns to drive product awareness, engagement, and adoption.
• Develop campaigns focused on increasing web traffic, engagement, and conversion effectiveness.
• Oversee digital marketing activities, including SEO, SEM, email, paid media, and website optimization.
• Maintain and optimize company websites for performance, relevance, and commercial alignment.
• Track and analyze marketing performance metrics to improve ROI and campaign effectiveness.
• Define and execute a cohesive content strategy aligned to brand and commercial objectives.
• Develop sales enablement assets to support product positioning and opportunity conversion.
• Grow LinkedIn followership and engagement while maintaining a consistent brand voice.
• Translate customer insights, market trends, and competitive intelligence into marketing strategies.
• Own and manage the commercial marketing budget to ensure disciplined investment and return.

Critical Competencies for Success

• Strong commercial acumen with the ability to align marketing execution to revenue outcomes.
• Proven experience in demand generation, digital marketing, and integrated campaign execution.
• Data-driven mindset with the ability to use analytics to guide decisions and prioritize investment.
• Effective cross-functional partner to Sales and Commercial leadership.
• Strong brand, messaging, and storytelling discipline with a focus on commercial impact.
• High level of execution rigor, organization, and accountability.

Pay range: $135,000 - 150,000

Within this range, individual pay is determined based on skills, experience, and qualifications relative to the job requirements. Base pay information is aligned with market location and may be subject to prevailing wage laws, if applicable.

Bonus eligibility: This position is also eligible for a variable incentive pay component, separate from base salary. 

What IMI Can Offer You
At IMI, one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs. 

See below for a general overview of our amazing perks and benefits:

• Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share
• Best-in-class 401K plan with zero vesting and up to 6% contribution matching
• 14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)
• 4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)
• Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups 
• PTO, encompassing inclusive holidays 
• Career Development opportunities (IMI’s ‘Catalyst’ Program)
• Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
• Mental Health and wellness programs to support you and your family
• Full suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platform
• Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee
• Free financial advisors, webinars, and classes through Charles Schwab
• Annual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%

**Benefits plans change year over year, but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date**

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position.  Reasonable accommodations may be made for individuals with disabilities.  Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.  

Health, Safety, and Environmental Duties – At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.

Changes to This Job Description

IMI may amend this job description in whole or part at any time.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.