Marketing Analytics Specialist

Overview

Prosci is seeking a Marketing Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning marketing performance data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide.

You will own marketing reporting and insights across HubSpot, GA4, and key marketing channels (paid, social, email, webinars/events), and contribute to dashboards in Power BI in partnership with our ICT team. Prosci is looking for someone who can create compelling and impactful data stories today while helping improve tracking consistency, attribution, and data quality over time.

This is a hands-on marketing analytics role for someone who thrives on dashboarding, data QA, and proactive problem-solving, and can help leadership see the “what, so what, now what.”

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about. 

Key Responsibilities

• Executive & Regional Reporting (Marketing Performance)
• Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
• Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
• Attribution, Funnel & Performance Insights
• Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
• Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
• Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
• Tracking, QA & Data Integrity (HubSpot + GA4 first)
• Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
• Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
• Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., HubSpot ↔ Salesforce sync concerns) with Sales Ops and ICT.

·       Dashboarding & Analytics Enablement (with ICT support on BI)

• Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
• In collaboration with ICT, help manage and monitor key marketing data connectors and feeds (e.g., Funnel.io, HubSpot API) and support the organization’s longer-term connector strategy (e.g., MuleSoft) by documenting requirements, validating outputs, and flagging data pipeline issues early.
• Provide clear documentation for KPI definitions, dashboard logic, and reporting sources-of-truth so regional teams can use insights confidently.
• Channel Reporting (Paid, SEO, Social, Email, Events)
• Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
• Help surface optimization opportunities (budget shifts, creative/audience hypotheses, landing page improvements) based on performance signals.
• Cross-Functional Collaboration & Communication
• Work closely with key partners:
• Marketing Ops (HubSpot / CRM process + data quality)
• Performance Marketing (paid channel measurement & optimization)
• ICT/Data (Power BI, governance, longer-term architecture)
• Sales Ops (pipeline/revenue reporting alignment and definitions)
• Train regional marketers on dashboard interpretation and reinforce consistent measurement practices.

Requirements

Candidate Profile

Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies:

Competencies

• Optimizes Work Processes:  Being solution-oriented, able to scope, prototype, and iterate analytics solutions (progress over perfection).
• Balances Stakeholders: Skilled data storyteller capable of framing the “what, so what, now what” for executives and regional teams.
• Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance.
• Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting. 
• Global Perspective:  Experience supporting regional teams across multiple markets and currencies.
• Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy.

Technical Skills

• HubSpot reporting & dashboards – segmentation, campaigns, data hub, lead scoring, attribution views.
• Power BI – dashboard building, DAX, and data models.
• SQL – querying/joining data from multiple systems.
• APIs and data connectors – Funnel.io (current), HubSpot API, Mulesoft (future).
• Google Tag Manager (GTM) – event and conversion tracking.
• Campaign tracking best practices – UTMs, tagging frameworks, QA.
• Microsoft Excel / 365 – strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting.
• Microsoft PowerPoint / 365 – ability to translate data into compelling executive-level presentations and visual narratives.
• Channel & performance marketing reporting – SEMrush, Google Ads, LinkedIn Ads.
• Experience reconciling multi-system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
• 3–5+ years of direct marketing analytics experience
• Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
• Working knowledge of SQL for data validation and joins
• Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)

Additional Information

Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events.

Work Location: This is a remote role. We are open to Canada, US, United Kingdom & Spain. Please be sure to apply to the position with the appropriate location in which you reside.

Compensation: $74,000 - 92,000 CAD is the projected range of annual base salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program.