Marketing Analytics & Optimization Specialist

Role: Marketing Analytics & Optimization Specialist

Type: Full-Time
Location: Remote
Compensation: $140,000 - $185,000 depending on experience

Our mission at Electric Coin Co. (ECC) is to empower economic freedom, and to that end, we created and launched the Zcash digital currency in 2016. Today, along with other independent Zcash teams and developers, we continue to support Zcash through protocol and product developments.

ECC is also the creator of the Zashi app, a Zcash-powered mobile wallet built for private payments. 

We are looking for a Marketing Analytics & Optimization Specialist who can turn data into clear insights that lead to measurable growth.

You will be the analytical engine behind our marketing organization, working directly with the Head of Marketing to understand what resonates with audiences, which initiatives drive results, and how we should optimize every aspect of our marketing to increase Zashi adoption and overall ecosystem engagement.

If you love numbers, pattern-recognition, experimentation, and figuring out what’s working and why, this is the role for you.

Why This Role Matters

ECC is building the #1 privacy-preserving financial technology in the world, and the Zashi wallet is central to that mission. To grow adoption, we need to understand what truly resonates, not just what looks and sounds good. You will help us treat marketing like a science: form hypotheses, test, measure, and iterate.

Your work will help us:

• Shape the stories we tell
• Refine the visuals we create
• Prioritize the channels that matter
• Grow Zashi
• Grow Zcash adoption
• And build a marketing organization rooted in evidence, not guesswork

You will be a foundational pillar of our new marketing team.

What You’ll Do

Analyze performance across all channels

• Track performance across socials, websites, App Store listings, campaigns, and channels.
• Identify which visuals, narratives, formats, and messaging produce the best engagement and downstream conversions.
• Build dashboards and reporting systems that show what’s working in real time.

Connect marketing activity to user growth

• Link marketing engagement to Zashi downloads, signups, and monthly active users.
• Identify bottlenecks, leakage points, and high-performing channels.
• Help us understand which narratives about Zcash and Zashi actually lead to user behavior, not just engagement.

Drive data-informed decisions

• Recommend what we should do more of, iterate on, or stop doing entirely.
• Surface high-leverage opportunities based on trends, performance, and experiments.
• Quantify impact and provide clear rationale for prioritization.

Design + messaging optimization

• Partner with our Sr. Designer to A/B test visuals (App Store, social assets, landing pages, etc.).
• Work with the Head of Marketing to test copy variations, narratives, and content angles.
• Use pattern recognition to identify what consistently resonates and help us replicate it.

Continuous experimentation

• Run structured tests across formats, times, channels, and messaging.
• Develop hypotheses and design controlled experiments to validate them.
• Build a culture of iteration and data-driven learning.

Weekly reporting

• Deliver concise, high-value weekly reports summarizing:
• Key performance metrics
• Trends in user behavior
• Insights from experiments
• Recommended actions
• Create a clear picture of what’s moving the needle, and what isn’t.

What Makes You a Great Fit

Curiosity about technology & users

• Interested in how privacy technology works and why people adopt products like Zashi.
• Curious about human behavior, user journeys, and psychological drivers behind engagement.

Pattern recognition superpowers

• You have an almost instinctive ability to spot trends, anomalies, and emerging patterns in data.
• You love digging through numbers until the story becomes obvious.
• Familiarity with experimental design (A/B tests, analysis methods, etc.).

Growth & analytics expertise

• Experience working with marketing analytics tools
• Strong understanding of acquisition funnels, retention metrics, and attribution.
• Familiarity with experimental design (A/B tests, analysis, regression, etc.).

Strategic thinking

• You don’t just report numbers, you interpret them.
• You can explain why something worked and what to do about it next.
• You understand how insights fit into bigger business goals.

Communication clarity

• Able to convert complex data into clear insights and recommendations.
• Excellent at summarizing findings for non-technical audiences.

Independent, proactive, biased toward action

• You don’t wait to be told what to do, you explore, propose, expand, and search for answers to your own questions.
• You don’t wait for perfect data, you are able to determine when to make informed decisions with what you have.

Requirements

• Curiosity about technology and genuine desire to understand Zcash, digital privacy, and what motivates users.
• 6+ years of experience in marketing analytics, growth analytics, performance optimization, or a closely related data-driven role.
• Strong analytical and pattern-recognition skills, with the ability to spot trends, anomalies, and insights across large data sets.
• Hands-on experience with analytics tools such as Mixpanel, Amplitude, Google Analytics, App Store Connect, Firebase, Looker, etc.
• Demonstrated ability to connect marketing activity to product outcomes: downloads, signups, retention, monthly active users, and measurable growth.
• Experience running A/B tests and evaluating creative performance across channels (social, website, app store, campaigns).
• Ability to translate complex data into clear recommendations, prioritizations, and strategies.
• Strong communication skills, with the ability to explain insights to non-technical audiences
• Comfort working with both quantitative and qualitative signals, including engagement metrics, growth funnels, and user behavior patterns.
• Familiarity with marketing funnels, attribution, and user acquisition concepts

Benefits

What We Offer

• Flexible, remote-first work culture from anywhere in the world
• Semi-annual company-wide offsite meetups across the globe
• Competitive compensation plus ZEC token bonus pool
• For U.S.-based FTE’s:
• Full benefits (medical, vision, and dental) with premiums paid 100% by ECC
• Annual employer HSA contributions
• PTO & Vacation policy

Electric Coin Co. is an equal-opportunity employer. We encourage applications from candidates of all backgrounds, nationalities, and experiences.