Marketing Analyst - Performance Advertising

Rokt is a global leader in eCommerce technology, specialising in unlocking value for businesses by optimising the “Transaction Moment”, which is the critical period in the online customer interaction where customer attention and intent are highest.

Rokt’s technology powers over 7.5 billion transactions per year, reaching over 400 million unique customers per month, powering relevancy for the largest eCommerce businesses in the world, including Expedia, Best Buy, Lowe’s, Walgreens, Ticketmaster, and thousands more - including leading Australian ECommerce platforms like THE ICONIC and David Jones.

Rokt’s platform applied advanced machine learning algorithms and models to trillions of data points, delivering highly relevant offers, messages, and experiences at checkouts to increase ancillary revenue, strategic partnerships and advertising revenue for Ecommerce platforms while enhancing end-user experiences.

We’re a hyper-growth company building a high-impact team of smart, humble, and ambitious people who love solving complex problems and delivering results.

We are looking for a Marketing Analyst - Performance Advertising

We’re seeking a Junior/Graduate Marketing Analyst to join Rokt's advertising Customer Success team, driving the performance of our Australian enterprise advertising accounts. Your focus will be partnering with marketing leaders in some of Australia's biggest brands to ensure their campaigns deliver measurable impact and long-term ROI. You’ll also partner closely with Rokt's Sales, Product, Engineering, and Data Science teams to translate client goals into advertising solutions that drive results.

You will be trained up on Rokt-Ads and our key product offerings - working closely with senior Advertising Customer Success specialists to ramp up into a role as a key technical and strategic advertising specialist for top-tier Rokt Ads accounts.

This is a highly visible individual contributor role blending customer success, ad performance optimisation, and advertising strategy to drive value and growth across a global ecommerce portfolio.

Compensation

Target total compensation ranges from $118,000-$128,000, comprised of a fixed annual salary of $95,000-$104,000 (including super) + quarterly bonuses + an employee equity plan grant.

In addition, you will receive world-class benefits including gym allowance, tech allowance, breakfast & lunch every day, trips abroad (HQ in New York, Global Kick Off in Bahamas), and more.

Equity grants are issued in good faith and are subject to company policies, board approval, and individual eligibility.

Key Responsibilities:

Advertising Optimisation & Insights

• Use data-driven storytelling to recommend targeting strategies, campaign optimisations, and A/B tests to maximise advertiser return.
• Partner with Product and Data teams to surface new insights, custom solutions, and platform features that deepen value for each client.

Client Success & Performance

• Support Sales with pre-sale technical insights and own the client success strategy post-contract.
• Deliver on client success KPIs, including campaign adoption, retention, and revenue growth.
• Own the onboarding, activation, and ongoing success of strategic clients across Rokt’s ecosystem.
• Act as a trusted advisor, proactively identifying opportunities to increase performance, drive adoption, and expand the use of Rokt’s solutions.
• Deliver compelling QBRs and strategic roadmaps that translate insights into impact.

Cross-Functional Collaboration

• Collaborate with Sales during pre-sale and upsell opportunities to articulate the technical feasibility and business value of Rokt’s platform.
• Liaise with Product, Engineering, and Marketing teams to champion the voice of the customer, influence roadmap priorities, and resolve escalations.

Technical & Strategic Expertise

• Serve as the technical SME across campaign architecture, ecommerce integrations, and performance marketing tool capabilities (e.g., first-party data, audience targeting, measurement).
• Stay current on e-commerce, personalisation, and performance marketing trends to elevate client strategies continually.

Requirements

• Prior professional experience digital marketing, MarTech, or AdTech OR a strong academic background in advertising/marketing or Business Analytics

• Engaging communicator and and presenter, to small and large groups.
• Strong understanding of the digital marketing landscape with a constant curiosity to learn more
• Familiarity with A/B testing, CRM tools, channels such as Facebook and Google, website personalisation, etc. 
• Sound commercial acumen, with an appreciation of the need to drive revenue growth and sales efficiencies through your relationships based selling.
  

Benefits

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

• Become a shareholder. Every Rokt’star gets equity in the company
• Enjoy a catered lunch every day and healthy snacks in the office. Plus join the gym on us! 
• Extra leave (bonus annual leave, sabbatical leave, etc.) 
• Work with the greatest talent in town.
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office minimum 4 days per week).

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like a role you’d enjoy, apply here, and you’ll hear from our recruiting team.